Amazon has finally jumped head first into the video-on-demand pool after standing on the edge and dipping its toe in for what seemed like ever. The monstrous, global eRetailer have gone into the deep end and are swimming for gold.

Go here to read the rest: 
Amazon Wants Your VOD Dollars, But Can It Sell Itself?

Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing.

See original here:
Tools for Improving Online Video Ad Viewership & Engagement

Companies like Hulu and Netflix are pretty steep competition for Apple in the online video services arena. As of right now iTunes users must purchase TV episodes to watch them; prices can be anywhere from 99 cents to upwards of $2.99 per episode. Why spend that much money per show when you have the possibility of streaming it for free on Hulu or just signing up for a Netflix subscription and paying about $9 a month with the ability of watching certain shows instantly or adding others to your queue for no additional cost

Go here to see the original:
Apple Bringing 99 Cent TV Show Rental Service to Fend Off Competition

Does online buzz equate to better ratings for a TV show? Not always.

See the original post here:
Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

Having video viewers tell you which video ads they want to see, and don’t want to see is the new thing. Facebook has been using it for sometime with their own ads and now Microsoft, Yahoo!, and Hulu planning to do the same. Next month, the group of websites will begin to let viewers choose

Read more:
Microsoft, Yahoo!, Hulu to Let Users Choose Video Ads via Asq

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year

Read the rest here:
Virtual Goods Increase Real World Purchase Intent & Brand Awareness

Imagine a robot intuitively knowing what you need, or having a tool that suggests options you might be interested in. Pretty sci-fi, right? Well, not really

View original post here:
My6Sense: The Virtual Assistant

Today a U.S. federal appeals court ruled that AOL Inc cannot stop Advertise.com Inc (known to many in the search industry as ABCSearch) from using a brand name similar to Advertising.com, an AOL property and decade old ad network.

See the original post here:
AOL Overruled : Advertise.com vs. Advertising.com

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands.

Excerpt from: 
Augmented Reality Marketing Provides Exciting New Venue For Brand Marketers

It’s Friday, and that means it’s time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I’m looking forward to discussing them and breaking down what helped them get so popular

View original post here:
Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, & Soccer Celebrations