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	<title>Online SEO Blogger &#124; Basic Seo Tips &#124; Advanced Seo Tips &#124; Seo Busines &#187; ABC</title>
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		<title>How to Measure Social Buzz For A TV Show</title>
		<link>http://www.4firstplace.com/marketing/how-to-measure-social-buzz-for-a-tv-show</link>
		<comments>http://www.4firstplace.com/marketing/how-to-measure-social-buzz-for-a-tv-show#comments</comments>
		<pubDate>Thu, 02 Feb 2012 21:40:16 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/how-to-measure-social-buzz-for-a-tv-show</guid>
		<description><![CDATA[ Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/how-to-measure-social-buzz-for-a-tv-show/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20th Century Fox Gets YouTube Stars To Promote &quot;Chronicle&quot;</title>
		<link>http://www.4firstplace.com/marketing/20th-century-fox-gets-youtube-stars-to-promote-chronicle</link>
		<comments>http://www.4firstplace.com/marketing/20th-century-fox-gets-youtube-stars-to-promote-chronicle#comments</comments>
		<pubDate>Fri, 27 Jan 2012 22:20:54 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/20th-century-fox-gets-youtube-stars-to-promote-chronicle</guid>
		<description><![CDATA[ 20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, "found footage," very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind last year's "Ape With AK-47" that promoted Rise of the Planet of the Apes , so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of "dangers of telekinesis."  First, we'll take a look at the official trailer for Chronicle , which looks pretty awesome: Click here to watch the video. As I will discuss next week, Chronicle is one of the most-viewed movie trailers on YouTube right now, and this one has over 7 million. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/20th-century-fox-gets-youtube-stars-to-promote-chronicle/feed</wfw:commentRss>
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		</item>
		<item>
		<title>How To Integrate Online Video Ads And TV Ads</title>
		<link>http://www.4firstplace.com/marketing/how-to-integrate-online-video-ads-and-tv-ads</link>
		<comments>http://www.4firstplace.com/marketing/how-to-integrate-online-video-ads-and-tv-ads#comments</comments>
		<pubDate>Thu, 26 Jan 2012 03:30:48 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/how-to-integrate-online-video-ads-and-tv-ads</guid>
		<description><![CDATA[ What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. ]]></description>
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		<title>How Consumers Use Tablets &amp; Mobile Devices In The Home</title>
		<link>http://www.4firstplace.com/marketing/how-consumers-use-tablets-mobile-devices-in-the-home</link>
		<comments>http://www.4firstplace.com/marketing/how-consumers-use-tablets-mobile-devices-in-the-home#comments</comments>
		<pubDate>Wed, 18 Jan 2012 04:58:38 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/how-consumers-use-tablets-mobile-devices-in-the-home</guid>
		<description><![CDATA[ Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/how-consumers-use-tablets-mobile-devices-in-the-home/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amazon’s LOVEFiLM Gets BBC, ITV Streaming Content Rights</title>
		<link>http://www.4firstplace.com/marketing/amazon%e2%80%99s-lovefilm-gets-bbc-itv-streaming-content-rights</link>
		<comments>http://www.4firstplace.com/marketing/amazon%e2%80%99s-lovefilm-gets-bbc-itv-streaming-content-rights#comments</comments>
		<pubDate>Thu, 12 Jan 2012 21:35:07 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/amazon%e2%80%99s-lovefilm-gets-bbc-itv-streaming-content-rights</guid>
		<description><![CDATA[ Awesome! I am a huge Doctor Who fan as well as a fan of many other BBC and ITV shows because, for some reason, they seem to focus more on story than on quick, random action and massive special effects. That's not to say they don't have special effects, I mean, Dr. Who has had some of the best (read cheesiest) effects ever until its recent, er, regeneration. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/amazon%e2%80%99s-lovefilm-gets-bbc-itv-streaming-content-rights/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Value of Site Search Data</title>
		<link>http://www.4firstplace.com/basic-seo-tips/the-value-of-site-search%c2%a0data</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/the-value-of-site-search%c2%a0data#comments</comments>
		<pubDate>Mon, 09 Jan 2012 20:00:04 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-value-of-site-search%c2%a0data</guid>
		<description><![CDATA[I challenge you to think of creative ways to start to use your data to make better SEO decisions.  Data for search can come from a number of sources, webmaster tools, web analytics, auditing tools, and more.  One of the most powerful sources of insight I find is site search.  Think of it as an Follow SEJ on Twitter @sejournal ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/the-value-of-site-search%c2%a0data/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dating Rules From My Future Self: High Concept Comes To Web Series</title>
		<link>http://www.4firstplace.com/marketing/dating-rules-from-my-future-self-high-concept-comes-to-web-series</link>
		<comments>http://www.4firstplace.com/marketing/dating-rules-from-my-future-self-high-concept-comes-to-web-series#comments</comments>
		<pubDate>Sun, 08 Jan 2012 08:15:12 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/dating-rules-from-my-future-self-high-concept-comes-to-web-series</guid>
		<description><![CDATA[ 2011 saw some very interesting science fiction and drama shows hit the web.  Comedy will always rule, but there's definitely room for other genres and those continue to build audiences.  How about combining some very light science fiction to a romantic comedy?  Dating Rules From My Future Self is a new web series premiering January 9 on Facebook starring Shiri Appleby of Roswell fame.  It asks, "What if your future self could send texts back to your past self and give you advice on your relationships?"  There's a lot of potential for a web series hit here. Dating Rules From My Future Self Is Perfectly Marketed In general, I believe high concept romantic comedies, or at least ones that take a certain concept about romance and exploit it, are pretty popular.  We had movies like How to Lose A Guy In 10 Days and He's Just Not That Into You (based on a self-help book) become hits just because of the pearls of wisdom people hope to glean from and laugh at.  But this is more "what if?" than "Here are all the mistakes I've ever made and now you need to learn from them," although there is that, too. Dating Rules From My Future Self is sort of Back to the Future for dating, with the iPhone replacing the DeLorean: Click here to watch the video]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/dating-rules-from-my-future-self-high-concept-comes-to-web-series/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 Online Video In Review &#8211; Industry Leaders Reflect On The Year&#8217;s Trends</title>
		<link>http://www.4firstplace.com/marketing/2011-online-video-in-review-industry-leaders-reflect-on-the-years-trends</link>
		<comments>http://www.4firstplace.com/marketing/2011-online-video-in-review-industry-leaders-reflect-on-the-years-trends#comments</comments>
		<pubDate>Sun, 08 Jan 2012 03:13:12 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/2011-online-video-in-review-industry-leaders-reflect-on-the-years-trends</guid>
		<description><![CDATA[ Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/2011-online-video-in-review-industry-leaders-reflect-on-the-years-trends/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Voting On And Ogling Miss America Pageant Starts On YouTube</title>
		<link>http://www.4firstplace.com/marketing/voting-on-and-ogling-miss-america-pageant-starts-on-youtube</link>
		<comments>http://www.4firstplace.com/marketing/voting-on-and-ogling-miss-america-pageant-starts-on-youtube#comments</comments>
		<pubDate>Thu, 05 Jan 2012 21:10:49 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/voting-on-and-ogling-miss-america-pageant-starts-on-youtube</guid>
		<description><![CDATA[ Miss America is doing something a little different this year, and it involves online video .  This time, all 53 Miss America contestants have a YouTube video showing off their skills, knowledge, and beauty, and they invite people to vote at the end of them.  Voting will count towards selecting the finalists.  And, like always, these women will interview, wear bathing suits and evening gowns, and show off talents.  The winner takes home scholarship money.  They really need to start making these women do some Survivor type stuff to really earn it.  We'd certainly watch more. Miss America Pageant Launches On YouTube My home state is Tennessee, so here's Miss Tennessee's Erin Hatley.  I'm sure you'll find her quite pretty and talented: Click here to watch the video. And here's a woman who knows viral videos, Miss Oregon's Caroline McGowan is using the Old Spice model: Click here to watch the video. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/voting-on-and-ogling-miss-america-pageant-starts-on-youtube/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Giant Expected to Give One Bank Financial Facelift in 2012</title>
		<link>http://www.4firstplace.com/basic-seo-tips/online-giant-expected-to-give-one-bank-financial-facelift-in%c2%a02012</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/online-giant-expected-to-give-one-bank-financial-facelift-in%c2%a02012#comments</comments>
		<pubDate>Wed, 04 Jan 2012 20:00:45 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/online-giant-expected-to-give-one-bank-financial-facelift-in%c2%a02012</guid>
		<description><![CDATA[As if the brand needed more exposure (aside from its 800-million-plus users), this coming season, we&#8217;ll hear a lot of on and offline chirping regarding Facebook, the leading social media site (actually, an online destination sought more often than Google).  This winter, a number of leading banks will vie to get friendly with Facebook, &#8220;besties&#8221; Follow SEJ on Twitter @sejournal ]]></description>
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		<slash:comments>0</slash:comments>
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