If you work behind a computer or live like a geek I think the following video could be helpful.

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More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.

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Mobile Marketing Helps Reach Consumers In Retail Stores

On Sunday night many of us were glued to the screen, munching on snacks and gathering with friends for the 84th annual Academy Awards. It was only a year ago that we saw “The Social Network” rake in the acknowledgements, and a year later Facebook is still growing and driving a marketing movement from traditional Follow SEJ on Twitter @sejournal

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The Academy Awards of Social Media Strategy

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy we can glean by looking at what scored with audiences this week, I’ve grabbed a selection of some of this week’s best viral videos for you to enjoy

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The Week’s Best Viral Videos & Video Marketing Lessons – Borderlands 2 Edition

So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal video audience over time, courtesy of Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books.

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5 Tips For Building An Audience & Making Your Videos More Popular

The week’s best viral videos contained a mix of the old standbys and new trailblazers. We’ve got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We’ve also got some clever instances of films being respliced and reconstituted for new entertainment purposes, a gaggle of geeky gadgets, and a series of pranks and home video outtakes

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The Week’s Best Viral Videos & Video Marketing Lessons – Star Wars Guitar Edition

More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord.

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What Does The Latest Nielsen Data Say About Cord Cutting?

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, “found footage,” very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind last year’s “Ape With AK-47″ that promoted Rise of the Planet of the Apes , so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of “dangers of telekinesis.”  First, we’ll take a look at the official trailer for Chronicle , which looks pretty awesome: Click here to watch the video. As I will discuss next week, Chronicle is one of the most-viewed movie trailers on YouTube right now, and this one has over 7 million.

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20th Century Fox Gets YouTube Stars To Promote "Chronicle"

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads