Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

Although seven technology giants from Silicon Valley requested the district court dismiss a lawsuit that alleges anti-poaching deals, U.S.

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Illegal Anti-Poaching Policy: Google, Apple, and other Tech Giants Face Lawsuit

Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time , and by the end of the year, picked up one of YouTube’s all-time hits, The Philip DeFranco Show , which should make 2012 even better.  Rev3 also increased its YouTube subscribers across all shows to 4.5 million.  In addition to the audience and revenue, Rev3 is proud of their technological advancements over the year. Revision3 Saw Growth, Focused On Mobile In 2011 Rev3 saw 800 million views in 2011.  But the other big focus for the company was changing to an HTML5 player across all platforms.  HTML5 is far less stressful on mobile devices and led to Adobe abandoning Flash on mobile.  So Rev3 went that route, and they have an Android app that works across phones, tablets, and Google TV

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Revision3 Saw Major Increase In Viewership, Revenue In 2011

Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It’s no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices than iOS.

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Android Video Viewing Gaining On iOS Devices

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise.

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Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

HTML5 is the future of video. Probably.

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Flash Video Isn’t Dead, It Just Pivoted

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices.

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How Consumers Use Tablets & Mobile Devices In The Home

Since 2011 is over and we’re rapidly hurtling toward the end of the world, or at least, the end of the Mayan calender, I asked everyone what they thought 2012 would have in store for online video. As I said in my online video advertising forecast , politics is going to be a major factor across the board in my mind.

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2012 Online Video Forecast – All About Connecting And Connections

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general.

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2011 Online Video In Review – Industry Leaders Reflect On The Year’s Trends