YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook , which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  And we covered each section .  This year, YouTube released the Advertiser Playbook , which is a comprehensive guide from pre-production to publishing.  And the first section we’ll be covering is the planning stage.  You can’t shoot a succession of videos that will gain an audience without a plan (in most cases), so let’s see what the people at YouTube say about it.

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4 Steps for Shooting Successful Web Video – The YouTube Advertiser Playbook: Part 1

As a result of allegedly entering an illegal anti-poaching agreement that prohibited the hiring of each other’s employees, some of the top technology companies in the world are now facing an antitrust lawsuit. The alleged anti-poaching agreement between Apple, Google, Intel, Adobe, and several other technology giants caused five software engineers to initiate a class-action Follow SEJ on Twitter @sejournal

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Judge Refuses to Dismiss Antitrust Lawsuit Against Google and Apple

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It’s the NAB Show everyone! No, I’m not there.

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Brightcove Integrates WideVine DRM, Adds Paywall Solution

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it’s an unofficial holiday for people to get really hungry for absolutely no reason at all.  It has something to do with the moon and stars, I’m sure, but what’s important to know is that the …

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Facebook To Get Its First Movie Premiere With Bob Marley Documentary

What’s Google’s YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices.

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Google’s YouTube Strategy: 101 YouTube Channels for Three Key Reasons

Over the past few months I’ve talked about personalized video ads from products like Mixpo’s SmartVideo and now Eyeview, who’s been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, Chrsyler and Land Rover. With Eyeview, auto makers are able …

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Auto Makers Latest to See Value in Personalized Video Ads

Without light, there is no video.

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How to Make a Video Lighting Rig for Under $100: Tutorial

For this week’s Creator’s Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they’re seen and shared by others, especially if you don’t have many viewers to begin with. One of the things to remember when creating video is that …

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How to Seed Videos To Key Influencers & Grow Your Audience

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at …

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Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!