The New Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, and published in 24 languages. I asked Dave what he

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The New Rules of Online Video Marketing and PR

Your Online Retirement

“Burningly it came on me all at once, This was the place! those two hills on the right, Crouched like two bulls locked horn in horn in fight; While to the left, a tall scalped mountain… Dunce, Dotard, a-dozing at the very nonce, After a life spent training for the sight!” Robert Browning “Childe Roland To The Dark Tower Came” I’m sure you’ve all heard it before.  Work hard your entire life while putting aside a portion of your earnings to fund your post-career retirement (supplemented by Social Security / Medicare or their non-US equivalents).  Part of that advice is still good, since our laws are written in such a way as to make it foolhardy not to participate in these government programs.  Plus saving as much money as possible is always a good strategy as a hedge against an uncertain future (and your heirs will love you for it). But retirement from online efforts when they are successful?  Yeah, right.  Cut back on the time spent online?  Perhaps.  However, instead of retiring from online, may I suggest instead…Online Retirement.

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Your Online Retirement

SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro

Effective search engine optimization is equal parts art, science, and EXPERIENCE, so I sat down with industry veteran Joe Laratro to get the dish on what matters most in SEO.

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SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro

Interview with Geno Prussakov, Outstanding Affiliate Marketing Expert

I love Twitter for putting me into contact with really outstanding people (well, since I don’t have time for conferences, Twitter is my major source of valuable contacts). Today I am happy to feature the interview with one of the marketers who has always been someone I’ve looked up to. Geno Prussakov is a well-known affiliate marketing expert,  author and contributor to 3 books (including his bestselling “A Practical Guide to Affiliate Marketing”) and a number of industry’s magazines and journals, international speaker (most frequently appearing at  Affiliate Summits ),  blogger , educator, and award-winning affiliate program manager

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Interview with Geno Prussakov, Outstanding Affiliate Marketing Expert

3 Ways to Find Tweets Around Any Domain

I have once shared a few ways to check Twitter comments about any page but what if we need to keep an eye on all Tweets around some domain? All the three tools listed here have three things in common: (1) They will list all the aggregated Twitter updates related to the domain (home page + all Tweeted subpages); (2) They support multiple URL shorteners; (3) They allow for some ways to subscribe to the generated search results. 1. Topsy Use SITE: search on Topsy : [site:domain.com] to find: Most popular posts from this domain; Most popular tweeted images from the domain; You can filter the results by popularity or timeline; you can also see Tweets from the past month or week.

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3 Ways to Find Tweets Around Any Domain

Affiliate Program Comparison Made Easy

Affiliate marketing is huge; there are thousands of various products, different types of offers and terms, etc. It is almost impossible for a newbie to decide how to compare the affiliate programs to decide which program to give a try first. Luckily there’s some good material to help online.

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Affiliate Program Comparison Made Easy

Search & Social Spring Summit : Online Marketing Conference

Search & Social is very happy to announce this year’s Search & Social Spring Summit (formerly IM Spring Break) which is to be held in Tampa, FL May 3rd and 4th.

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Search & Social Spring Summit : Online Marketing Conference

Market Yourself as a Consumer Watchdog with Online Video

I interviewed Dan Nessel, Marketing and Research director for PowerSupplements.com, on the special content and marketing opportunity with producing and promoting video online to serve as a consumer advocate and watchdog for one’s own industry. Marketing scams and how to expose them with online video For some background, I first came across Dan when I was doing research for a presentation I was to give at Search Engine Strategies Chicago, on the panel: “The Oprah Winfrey Litigation: What Affiliate Marketers Must Know.” The topic was about a major lawsuit by Oprah Winfrey’s company suing a large number of affiliate marketers and their merchant clients for using Oprah (and her doctor’s) image and trademarks without receiving any permission

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Market Yourself as a Consumer Watchdog with Online Video

Video Marketing and the Law – What you Should Know

Mark Rosenberg was recently published in Affiliate Summit’s FeedFront magazine with his article titled “Video Marketing and the Law.” We have the article for you to read here and Mark shares with us the basic proactive measures that all video marketers should be aware to to avoid common legal pitfalls, including: right of publicity issues, copyrights, licensing, contracts, and receiving proper consent. Videos can be a very effective Internet marketing tool.

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Video Marketing and the Law – What you Should Know

What’s Next for New Media in 2010 – New Media Minute

What’s the next big thing in new media? To answer that question, Daisy Whitney of the New Media Minute turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise. He shared some exclusive insight for New Media Minute viewers into where the online trendsetters who made Facebook, YouTube and Flickr popular way back when are now hanging out on the Web

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What’s Next for New Media in 2010 – New Media Minute

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