I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they Follow SEJ on Twitter @sejournal

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Utilizing Existing Partnerships to Score Easy SEO Wins

If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we Follow SEJ on Twitter @sejournal

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Marketing Mayhem in the Hotel Booking Space

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

Lately it seems like I’m always finding a great example of branded content.  If you’re an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try.  With Blendtec, they’ve blasted off with branded content showing their blenders destroy things you don’t put into blenders, like an iPad .  Recently, Moe’s Southwest Grill has taken a similar route in advertising their restaurants, by showing what happens when we put things we shouldn’t into a microwave.  The video has over 700,000 views since its posting on January 23, and it has given Moe’s its first large-scale YouTube hit. What Happens When You Put Metal Objects, Light Bulbs, Into A Microwave

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Moe’s Southwest Grill Takes A Page From Will It Blend, Scores Big YouTube Hit

Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts “What skills are most people you interview lacking?” Here is what they had to say.  Ash Buckles        Google + | Twitter Technical programming/scripting experience.

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How To Get Hired At A Top SEO Agency Part 2: What most applicants are lacking

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads

The image from Indeed.com shows how companies have finally figured out that having a well planned SEO strategy is a vital part to their companies success. To fill the demand of these companies, SEO agencies are always on the look out to recruit the best talent out there

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How To Get Hired At A Top SEO Agency: Part 1

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them.  It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, “branded content,” because it’s “too on the nose.”  He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising

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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us.

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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?