2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?

Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts.  This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed

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2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?

Web Video Advertising Hurdles for 2010 – New Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught

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Web Video Advertising Hurdles for 2010 – New Media Minute

Interview with Geno Prussakov, Outstanding Affiliate Marketing Expert

I love Twitter for putting me into contact with really outstanding people (well, since I don’t have time for conferences, Twitter is my major source of valuable contacts). Today I am happy to feature the interview with one of the marketers who has always been someone I’ve looked up to. Geno Prussakov is a well-known affiliate marketing expert,  author and contributor to 3 books (including his bestselling “A Practical Guide to Affiliate Marketing”) and a number of industry’s magazines and journals, international speaker (most frequently appearing at  Affiliate Summits ),  blogger , educator, and award-winning affiliate program manager

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Interview with Geno Prussakov, Outstanding Affiliate Marketing Expert

Vimeo Launches “PlusStats” Video Analytics for Paid Members

Vimeo decided it was high time there were some super cool ultra-modern video analytics for Vimeo Plus users, so now you have them.

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Vimeo Launches “PlusStats” Video Analytics for Paid Members

Small & Medium Businesses to Embrace Video Email Marketing

So yesterday I wrote this totally awesome article about this.

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Small & Medium Businesses to Embrace Video Email Marketing

Data Drives Dollars in Online Video – New Media Minute

Media agencies and brands are hungry for data — they want better data that they can use to target their potential customers. That’s why this week’s New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video

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Data Drives Dollars in Online Video – New Media Minute

How to Work with & Shop for a SEO Services Firm

If you are a small business owner or an in house marketer looking to hire an outside SEO firm to outsource all your search engine marketing efforts, this article might be right for you. If you have never really ventured out to find the right SEO company to partner with you might be in for a very bumpy ride or you can be prepared before you get out there so you don’t waste your time partnering with the wrong type of person or company

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How to Work with & Shop for a SEO Services Firm

Obama Administration’s YouTube Contest Stumbles Out The Gate

Saying that you’re hip doesn’t necessarily make it true. The federal government’s web directory, USA.gov, is hoping kids and teens are the key to growth and success.  So they’re doing what any brand hoping to leverage that demographic would do:  they’re holding a YouTube contest.

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Obama Administration’s YouTube Contest Stumbles Out The Gate

14 Uber Cool Reasons to Attend SAScon UK (+Discount for SEJ Readers!)

Without a doubt, one of the best things happening in the UK search and social industry for 2010 is the launch of SAScon …even if, as one of the organisers, I do say so myself! Organised by a not-for-profit co-op of search and social folk in the UK, SAScon is a conference that really encapsulates what the UK industry is all about – advocating better and more effective search and social marketing via the community that drives it! SAScon has all the calibre you would expect from a conference keen to make a huge impact on non-professionals and professionals alike, but before you sit back and get sold the following 14 reasons to attend SAScon, check and clear your diaries to make sure the 28th April is free! So here we go… Reason 1: Fantomaster – talking ‘blackhat’ and link-building – certainly a session not to be missed.  Aaron Wall described him as “one of the most insightful minds and original voices in the search game” and so certainly not a session to be missed.  I can’t wait! I bet by this point you’ve already bought your ticket?!  Well, carry-on reading anyway… Reason 2: Andy-Atkins Kruger – a true specialist in multilingual-SEO and pan-European / global SEO campaigns.  If international SEO is something that tickles your boat then Andy should be able to provide some great insights. Reason 3: Yoast / Joost de Valk – a speaker with great charisma, charm and of course is an all-round nice guy.  Not only that, but hugely smart and influential in the word of search with his ever-growing SEO gizmos and Wordpress plugins. Reason 4: Ben Jesson , CEO of Conversion Rate Experts – a very well regarded guy in the arena of maximising returns on SEO and paid search investments.  Somebody, most search pros can learn from.

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14 Uber Cool Reasons to Attend SAScon UK (+Discount for SEJ Readers!)

Is Link Building Worth Your Time?

You have proposals to write, meetings to attend, strategies to devise and posts to blog – where does building links work into your daily routine?  I want to know. If your work week is anything like mine, you probably don’t spend time building relationships with PR execs, journalists, bloggers, and webmasters across a mind boggling range of industries in the hopes that one day this relationship will results in a link for a client.  Many of the link building blog posts I read do promote relationship building in the real world to facilitate link oriented relationship building online, a logical strategy. But unless you are a full time link builder, I can’t see where SEO consultants have the time to do this.  The clear answer is have someone with link building knowledge do the work for you

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Is Link Building Worth Your Time?

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