The New Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, and published in 24 languages. I asked Dave what he

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The New Rules of Online Video Marketing and PR

I Admit It – These Videos Taught Me a Few Social Media Tricks

I have been enrolled in the Market Motive social media online course for close to two months now.  Each week I have been given a social media topic and have been responsible for viewing a certain number of films which go into detail about the topic being taught.  There have been a wide range of social media topics such as a week dedicated to Twitter and another dedicated to Youtube.

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I Admit It – These Videos Taught Me a Few Social Media Tricks

15% Off Search & Social Spring Summit for SEJ Readers!

I am very happy to announce the countdown to Search & Social Spring Summit 2010, the official search marketing and social media conference of Search Engine Journal! Search & Social Spring Summit 2010 is the second annual conference from Search & Social, the team behind Search Engine Journal, DailySEOTip, IMBroadcast and various other search marketing projects. With a lineup of speakers and experts that includes Search Engine Journal editors and some of the sharpest minds in the search marketing industry, Search & Social Spring Summit 2010 is a CAN’T MISS conference you really must attend.

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15% Off Search & Social Spring Summit for SEJ Readers!

Mobile Version Of YouTube Starts Showing Ads

Citing numbers that show that video views on mobile devices are up a whopping 160%, Google announced yesterday that the mobile version of YouTube will now begin showing ads.  Specifically, the ads will be running on the main YouTube home page, the search page, and the browse page; for now, they will only run on

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Mobile Version Of YouTube Starts Showing Ads

My “Couch Talk” Local Marketing Interview With Chuck Reynolds

For those of you that do not know Chuck , he has a great deal of experience with geo games as well and other geo apps, local search and marketing, and is not only a marketer but a heavy engaged user of all the services he talks about. I wanted to interview him about businesses using local social networks such as FourSquare, (because he is a very active user) and help share some insight to those business owners wondering how to use.  You can follow Chuck Reynolds on Twitter here. Local Marketing For Small Business Couch Talk, Yelp & Foursquare from Chuck Reynolds on Vimeo .

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My “Couch Talk” Local Marketing Interview With Chuck Reynolds

3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Sentiment analysis is something very new and immature. Sentiment analysis allows you to identify general attitudes towards your brand (or a product). The goal of sentiment analysis is to assign a given social media comment with a degree of association to three basic categories: positive, negative or neutral

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3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Picking Wise Search Projects

Whether you work in-house or take on several clients, there are going to be projects that make you cringe and projects that feel good to work one. A lot of this depends on the project manager and/or client. Here are some things to look out for when deciding if a project is for you: Enthusiasm

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Picking Wise Search Projects

Facebook Searches Grow by 10% in February

ComScore has just released its February search engine rankings data.

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Facebook Searches Grow by 10% in February

YouTube Mobile Now Serving Banner Ads

With the ever growing site traffic of  of  YouTube mobile site, it is not surprising that  Google will take advantage of this to serve advertisements.  In 2009, YouTube mobile’s site traffic increased by 160%. You can just imagine how good this site traffic will be in terms of potential for more ad clicks and brand campaign awareness

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YouTube Mobile Now Serving Banner Ads

Commoncraft & Wistia Team Up On Video Licensing & Delivery

Common Craft, whose series of In Plain English videos are some of the most cited and sourced video content online, has announced a new partnership with Wistia today.  You can read the blog post about it from Wistia. What’s Wistia?  Well, it’s a “video sharing company” according to the press release and we have covered them

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Commoncraft & Wistia Team Up On Video Licensing & Delivery

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