In a huge step for the industry today, YouTube announced perhaps the boldest new innovation for the online video industry since its start….The ability to watch and collect your favorite online videos, offline, on DVD. That’s right.  Even though people are starting to watch videos online and the interwebs are beginning to see some growth in bandwidth coming ..

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The Official YouTube DVD Collection: Get The Magic of Online Video, Offline

Last week, when YouTube officially switched everyone’s channel to the new look and feel, whether the users were ready for it or not, they also gave us a bit of an explanation as to why. Turns out, the new YouTube design has channel subscriptions surging—up 50%. Quick quiz : YouTube cares about what

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The New YouTube Design Is Working: YouTube Subscriptions Up 50%

Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term. For this week’s Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, affectionately known on YouTube as Nalts, about some of the differences between viral videos and evergreen videos. Viral Videos Vs.

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Creating Viral Videos Vs. Evergreen Videos – The Reel Web Creator Tip #29

There are a number of ways video makers can get their audience to become active viewers.  We always talk about calls-to-action within videos, asking your viewers to comment, answer questions, subscribe, etc.  Those calls-to-action get people talking about your video and if you’re really good at it, will help your video in search.  But there are ways to get people to become actual participants in the video, letting them choose where they would like to go next via links, very much like a Choose Your Own Adventure story.  French car maker Peugeot has done just that with their 208 series, and it’s pretty fun. Peugeot’s Racy, Fun Interactive Video Ad For The 208 Series Here is the ad.  While the video blurs out most of the racy bits (but in some cases, doesn’t) this could be objectionable to some viewers : Click here to watch this video.

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Peugeot Presents Racy Interactive Video To Sell A Lifestyle, Cars

For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and a cable provider.  One might have more sports than another, another might have a couple of different channels, but all in all they seem the same.  However, what DirecTV is doing is responding to a disgruntled cable-watching public through their hilarious ads, showing that you do have a choice, and that cable isn’t the only way to watch pay TV. Breaking Down The DirecTV “Don’t” Ads The campaign began in January with “Don’t Have A Grandson With A Dog Collar:” Click here to watch this video. I think what I love the most about these ads is how the “logical conclusion” to the story becomes the reason to cut cable and get a dish.  With a straight-laced delivery from voiceover guy Robb Webb, “Don’t have a grandson with a dog collar” is the consequence of “When your cable is on the fritz, you get frustrated,” where traditional ads would have continued harping on the “unreliability” of cable.  The DirecTV ads, however, decide to take it to the next level.  It’s not just cable you have to worry about, it’s your entire life .

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DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

Mark Robertson, the Founder of ReelSEO, and I will be speaking about “Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about “Next Gen YouTube Marketing” at SES Chicago on Nov.

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Setting the Pace In Next Gen YouTube Marketing

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.

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Mobile Marketing Helps Reach Consumers In Retail Stores

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK’s biggest advertising channel, this seems fairly unbelievable.

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Online Video, Digital Advertising, & Storytelling For A New Generation

When I was a kid, baseball was my favorite sport… to watch, play, or follow. I wasn’t very good at it, but I played it for more than 10 years.

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Stop Swinging For The Fences When You Only Need A Single

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.  Still, it made over $20 million and was cheaper to make than the original, so this isn’t necessarily a sign that we’ve seen the last terrible 3D Nicolas Cage movie.  This week we see My Damn Channel’s David Wain return behind the camera for Wanderlust , a new Tyler Perry movie, a weird, very-awful-looking Amanda Seyfried abduction thriller, and real Navy SEALs make a movie with Act of Valor . Wanderlust: David Wain Is A Funny Dude David Wain has probably made something you like, even though he himself isn’t world-renowned famous.  Back in the 90′s, he was one of the many behind the short-lived comedy show The State .  In 2001, he co-wrote and directed the cult comedy classic Wet Hot American Summer , and he co-wrote and directed the hit Role Models .  He’s written episodes of Adult Swim’s Children’s Hospital .  On the internet, he’s behind My Damn Channel and Wainy Days .

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How Will Hollywood’s Online Video Marketing Efforts Impact Box Office?