Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time , and by the end of the year, picked up one of YouTube’s all-time hits, The Philip DeFranco Show , which should make 2012 even better.  Rev3 also increased its YouTube subscribers across all shows to 4.5 million.  In addition to the audience and revenue, Rev3 is proud of their technological advancements over the year. Revision3 Saw Growth, Focused On Mobile In 2011 Rev3 saw 800 million views in 2011.  But the other big focus for the company was changing to an HTML5 player across all platforms.  HTML5 is far less stressful on mobile devices and led to Adobe abandoning Flash on mobile.  So Rev3 went that route, and they have an Android app that works across phones, tablets, and Google TV

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Revision3 Saw Major Increase In Viewership, Revenue In 2011

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform.

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YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise.

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Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices.

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How Consumers Use Tablets & Mobile Devices In The Home

Advertisers’ main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it.  Another goal is to make an ad that can be shown all over the country (or world) but have specific information exclusive to each city.  The way an advertiser does that on TV is to make however many versions of that ad with new text that is needed.  Online, Eyeview uses a real-time technology that changes the text for relevancy wherever it might locate your IP address.  The company just landed $5.2 million in venture capital , and be prepared to see it everywhere. Eyeview Technology Is Pretty Amazing Of course, like always, when talking about technology such as this, seeing is better than reading: Click here to watch the video

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Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future

I polled the big brains in the industry to get their thoughts on how 2011 went down with regard to online video advertising, what they thought went as expected and what came out of the blue, what trends were strong and what will continue going on into 2012.

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2011 Online Video Advertising Year In Review – Industry Leaders Reflect

After a week or two off for the holidays, we’re back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012–what were you talking about?

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The Weekly Online Video News Round Up – 2012 Edition

A lot changed in 2011. Of course..

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Nielsen’s Top Online Video Destinations & Web Brands Of 2011

Here is a collection of New Year’s apps you may need. We are going to start with apps to help you get a cab and avoid drinking and driving over New Year’s weekend.

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Apps for New Year’s Eve 2012

YouTube today announced YouTube Slam , a new “experiment” they cooked up with Google Research.

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YouTube Slam – YouTube To Aid Video Discovery With Weekly Head-To-Head Video Battles