Be “Real” With Your Customers

A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces.  Back then, the medium was strictly rooted in the “Push” era – we shovel out the content, you take it all in and buy this widget.

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Be “Real” With Your Customers

W3C Validation for SEO – Myth and Reality

A topic that has been discussed extensively by some people in the SEO community is the notion that having a W3C compliant web site is either critical to SEO or it’s not.  Most recently, Edward Lewis and I debated back and forth on Twitter, with Edward holding firm to his long-standing position that compliance is necessary and me taking the stand that 100% compliance is not necessarily a factor in ranking. This latest back and forth was prompted by a tweet I posted while listening to Matt Cutts being interviewed by WebProNews during SMX West.  In that tweet, I summed up what Matt had said regarding SEO and having a site that passes code validation.   My tweet stated : W3C compliance is NOT an SEO factor to Google #MattCuttsQuote #SMX Edward then followed up to our Twitter conversation on this by writing a very lengthy and quite detailed article backing up his position on the matter.  I’ll leave it up to you to take the time to read that article yourselves.   And here, I would like to speak to my own position and the logic behind it.

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W3C Validation for SEO – Myth and Reality

Migrating to a New Domain and URL Structure – My Learnings

Recently the company I worked for made a big decision to rebrand and with it came the dreaded domain name change. We are also having a new website being built so another SEO favourite URL’s. This article will share my leanings from my sleepless nights and epic amount of research into making sure it didn’t go wrong

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Migrating to a New Domain and URL Structure – My Learnings

Web Video Advertising Hurdles for 2010 – New Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught

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Web Video Advertising Hurdles for 2010 – New Media Minute

Microsoft to Run a Massive Bing TV Campaign in the UK

The Guardian UK is reporting that Microsoft Bing is preparing to launch a massive TV ad campaign aimed at challenging Google’s dominance in the UK search market. According to the report, the series of  Bing promotional TV ads is set to begin airing this week and will be promoting Bing as a “decision engine.” Microsoft has contracted the services of ad agency JWT. It aims to show how Bing simplifies the “information overload” that accompanies the results of  other search engines – obviously hitting on Google

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Microsoft to Run a Massive Bing TV Campaign in the UK

Rube Goldberg, Slow-Motion & Legos – Viral Video Round Up

This has been one of the busier weeks for viral video that I can remember… at least in terms of the sheer volume of buzzed-about vids.  Let’s jump right into our look at three of the best, breaking them down to find their recipe for success. The Super Achievement You may remember the last time the band

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Rube Goldberg, Slow-Motion & Legos – Viral Video Round Up

Science Discovers Online Video and Social Media

Everyone is finding some benefit to using online video, even the scientific community. They’re not really using it as advertising and marketing but more as a way to connect with the public in general and help them understand where all that research money goes.

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Science Discovers Online Video and Social Media

Remixing Copyrighted Video – Fair Use or Infringement?

ReelSEO’s Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what’s in it for businesses to be more lax in their enforcement of copyrighted video based on fair use culture?

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Remixing Copyrighted Video – Fair Use or Infringement?

SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro

Effective search engine optimization is equal parts art, science, and EXPERIENCE, so I sat down with industry veteran Joe Laratro to get the dish on what matters most in SEO.

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SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro

Interview with Geno Prussakov, Outstanding Affiliate Marketing Expert

I love Twitter for putting me into contact with really outstanding people (well, since I don’t have time for conferences, Twitter is my major source of valuable contacts). Today I am happy to feature the interview with one of the marketers who has always been someone I’ve looked up to. Geno Prussakov is a well-known affiliate marketing expert,  author and contributor to 3 books (including his bestselling “A Practical Guide to Affiliate Marketing”) and a number of industry’s magazines and journals, international speaker (most frequently appearing at  Affiliate Summits ),  blogger , educator, and award-winning affiliate program manager

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Interview with Geno Prussakov, Outstanding Affiliate Marketing Expert

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