I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they Follow SEJ on Twitter @sejournal

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Utilizing Existing Partnerships to Score Easy SEO Wins

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”  The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand content from many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.

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Wall Street Journal Launches ‘Off Duty’ YouTube Channel

GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It’s no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original web series (IAWTV), so what better way to get yourself out there and marketable as a potential employee than to use the major Internet trend, online video?

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GetHired Gives Job Seekers & Employers Video Resume Capabilities

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them.  It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, “branded content,” because it’s “too on the nose.”  He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising

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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel

Alexei Oreskovic of Reuters reports that “roughly 60 hours of video is now uploaded to YouTube every minute.”  The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one other news nugget in Oreskovic’s “exclusive” story: Three billion YouTube videos a week are monetized. So, what does this mean to marketers

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60 Hours Of Video Is Now Uploaded To YouTube Every Minute

Reuters, one of the oldest and most respected news organizations in the world, has joined YouTube and will have a channel dedicated to all the world’s news , including finance, politics, and technology.  Reuters, much like many of the original channels announced, already has a channel on YouTube and their own website with video.  But now, they will produce special programs for the channel and obviously gives YouTube the cachet of having a dedicated news channel not dependent on other sources to deliver the day’s news, investigative reports, and interviews.

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The Video News Wire – The Launch Of The Reuters YouTube Channel

Here’s another exciting YouTube initiative: film and video makers around the world can enter “Your Film Festival” beginning February 2 and have the chance to win $500,000 to work with Ridley Scott and top-notch producers on their next project.  Oh yeah, and just a trip to the Venice Film Festival.  That’s all.  The video must be story-driven, done in 15 minutes, and it can be any genre, just as long as it was never publicly screened or distributed before January 1, 2010.  The deadline is March 31, and Ridley and Tony Scott’s Scott Free production company will pick 50 semi-finalists by June.

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YouTube "Your Film Festival" To Award A Half-Million To Great Storyteller

I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons

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Google Isn’t Just About the Web, Learn About Google’s Driverless Car

This week’s online video news was dominated by web series talk. For instance, we have a retrospective on the BMW web series, The Hire, which was way ahead of its time

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The Weekly Online Video News Round Up – Web Series Edition

While at CES I had the distinct pleasure of attending the inaugural International Academy Of Web Television Awards ceremony that celebrated all things online video and included the likes of Felicia Day, Shari Lazar and Kevin Pollack. It was pretty cool and, to me, demonstrated how far we have come in the realm of online video

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International Academy Of Web Television Awards Demonstrate Maturity Of Online Video Industry