Last week I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign.  Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS.  During my career, I’ve Follow SEJ on Twitter @sejournal

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How To Avoid SEO Disaster During a Website Redesign – Top Marketer Concerns

We’ve talked about the global reach of YouTube many times.  YouTube’s Lucas Watson more than hinted a few months ago that they were looking to attract Hispanic audiences as an underserved minority.  Recently, The Washington Post‘s Hayley Tsukayama pointed out that minorities make up much of YouTube’s Top 20 channels, with views that rival the …

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YouTube Gives Minorities Greater Reach: Rival And Surpass The Majority In Some Cases

Poptent is known as a crowdsourced video production and social community platform for video creators, a nifty way for aspiring filmmakers and video producers to get experience shooting videos for a number of major brands, while keeping video production costs low for the client. Today, Poptent announced a new full-service video production unit called Poptent …

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Poptent Launches Premium Global Video Production House for Major Brands

After nearly 20 years of working as a contractor, advisor, consultant and business owner I have learned is that clients and customers are not all created equal. As we struggle to expand our business we sometimes latch on to every client we can find and then hold on so tightly that we forget that one Follow SEJ on Twitter @sejournal

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When to Fire Your Client

The Tribeca Film Festival is getting in on the online video act and will be offering a small slate of films online this year.  Earlier this year, we saw the Sundance Film Festival begin a program where any movie that had ever been accepted to Sundance and didn’t get a distribution deal could be shown online …

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Film Festivals Finally Go Digital: Tribeca to Show Films Online

Are you tired of having the real world intrude upon your mobile experience? Don’t want to have to worry about those around you or things going on nearby while you’re trying to be virtually social with your mobile device? With this latest app I found, you won’t need to! Welcome to the new world of …

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This is not a story of millions of views or videos gone viral.

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7 Unexpected Ways Online Video Helped Our Small Business

Tribeca Film Festival is going digital with the help of Brightcove. The festival,  which runs from April 18 – 29 in New York, is going to use the Brightcove Video Cloud. It’s not just about the current festival content but also about the back catalog and expanding their reach

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Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

There’s little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy.

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Keeping up with the ‘Joneses’: Has Corporate UK Finally Decided to Embrace Viral Video?

There’s nothing I hate more than rehashed, regurgitated content – and unfortunately, the SEO world is full of advice that’s been repeated so often that the only thing it’s good for is wasting your time. In my last article – 13 Unconventional Link Building Strategies – I broke this mold by showing you a few Follow SEJ on Twitter @sejournal

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17 More Unconventional Link Building Strategies