I Admit It – These Videos Taught Me a Few Social Media Tricks

I have been enrolled in the Market Motive social media online course for close to two months now.  Each week I have been given a social media topic and have been responsible for viewing a certain number of films which go into detail about the topic being taught.  There have been a wide range of social media topics such as a week dedicated to Twitter and another dedicated to Youtube.

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I Admit It – These Videos Taught Me a Few Social Media Tricks

15% Off Search & Social Spring Summit for SEJ Readers!

I am very happy to announce the countdown to Search & Social Spring Summit 2010, the official search marketing and social media conference of Search Engine Journal! Search & Social Spring Summit 2010 is the second annual conference from Search & Social, the team behind Search Engine Journal, DailySEOTip, IMBroadcast and various other search marketing projects. With a lineup of speakers and experts that includes Search Engine Journal editors and some of the sharpest minds in the search marketing industry, Search & Social Spring Summit 2010 is a CAN’T MISS conference you really must attend.

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15% Off Search & Social Spring Summit for SEJ Readers!

My “Couch Talk” Local Marketing Interview With Chuck Reynolds

For those of you that do not know Chuck , he has a great deal of experience with geo games as well and other geo apps, local search and marketing, and is not only a marketer but a heavy engaged user of all the services he talks about. I wanted to interview him about businesses using local social networks such as FourSquare, (because he is a very active user) and help share some insight to those business owners wondering how to use.  You can follow Chuck Reynolds on Twitter here. Local Marketing For Small Business Couch Talk, Yelp & Foursquare from Chuck Reynolds on Vimeo .

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My “Couch Talk” Local Marketing Interview With Chuck Reynolds

3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Sentiment analysis is something very new and immature. Sentiment analysis allows you to identify general attitudes towards your brand (or a product). The goal of sentiment analysis is to assign a given social media comment with a degree of association to three basic categories: positive, negative or neutral

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3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Picking Wise Search Projects

Whether you work in-house or take on several clients, there are going to be projects that make you cringe and projects that feel good to work one. A lot of this depends on the project manager and/or client. Here are some things to look out for when deciding if a project is for you: Enthusiasm

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Picking Wise Search Projects

Facebook Searches Grow by 10% in February

ComScore has just released its February search engine rankings data.

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Facebook Searches Grow by 10% in February

YouTube Mobile Now Serving Banner Ads

With the ever growing site traffic of  of  YouTube mobile site, it is not surprising that  Google will take advantage of this to serve advertisements.  In 2009, YouTube mobile’s site traffic increased by 160%. You can just imagine how good this site traffic will be in terms of potential for more ad clicks and brand campaign awareness

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YouTube Mobile Now Serving Banner Ads

Google Adds Biking Directions to Maps

While you are pondering on the points made by Todd about online retirement , here’s a worthwile albeit healthy activity that you may want to consider – biking.

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Google Adds Biking Directions to Maps

Be “Real” With Your Customers

A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces.  Back then, the medium was strictly rooted in the “Push” era – we shovel out the content, you take it all in and buy this widget.

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Be “Real” With Your Customers

Your Online Retirement

“Burningly it came on me all at once, This was the place! those two hills on the right, Crouched like two bulls locked horn in horn in fight; While to the left, a tall scalped mountain… Dunce, Dotard, a-dozing at the very nonce, After a life spent training for the sight!” Robert Browning “Childe Roland To The Dark Tower Came” I’m sure you’ve all heard it before.  Work hard your entire life while putting aside a portion of your earnings to fund your post-career retirement (supplemented by Social Security / Medicare or their non-US equivalents).  Part of that advice is still good, since our laws are written in such a way as to make it foolhardy not to participate in these government programs.  Plus saving as much money as possible is always a good strategy as a hedge against an uncertain future (and your heirs will love you for it). But retirement from online efforts when they are successful?  Yeah, right.  Cut back on the time spent online?  Perhaps.  However, instead of retiring from online, may I suggest instead…Online Retirement.

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Your Online Retirement

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