I polled the big brains in the industry to get their thoughts on how 2011 went down with regard to online video advertising, what they thought went as expected and what came out of the blue, what trends were strong and what will continue going on into 2012.

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2011 Online Video Advertising Year In Review – Industry Leaders Reflect

Image © laurent hamels – Fotolia (Dot) com With social media penetration at an apex internationally, niche’ communities are being built surrounding businesses of all sizes. But, is the planet’s blind rush to Facebook prudent?

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Hate Facebook? 3 Glaring Reasons Not To Expose Your Community

Which digital media startups are poised for success?

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Four Digital Advertising Startups To Keep An Eye On

A asked Rand Fiskin, CEO & Co-Founder of SEOmoz, some questions about the tools SEOmoz pro offers. There are a lot of tools to play with and I know sometimes you can start to love one and never really get engaged with the others.

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4 Questions with Rand Fishkin About Using SEOmoz Tools Effectlively

I interviewed Ooyala co-Founder and President of Products’ Bismark Lepe, on today’s release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time.

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Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance’s (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use of their data regarding their Internet viewing for online behavioral advertising (OBA). The DAA’s Advertising Options Icon Otherwise known as the Advertising Options Icon, the symbol from the  DAA’s Self-Regulatory Program for Online Behavioral Advertising  provides enhanced notice to online viewers.   The Advertising Options Icon appears within the SpotXchange ad player at the top of every ad unit.  When a consumer sees a video ad online, they can click on the “blue arrow with an i” icon to learn more about behavioral advertising, read about data collection and use practices, and easily opt-out of behaviorally targeted advertising, if desired. In addition to hosting its own opt-out functionality, SpotXchange also participates in the  DAA’s consumer choice opt-out page

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Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video’s head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out the episode! Click here to watch the video

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How to Grow Video Views & Increase Video Ads – Tips From AOL Video

Remember the scene in “Minority Report” where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by? Is this our digital future

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Ad Retargeter AdRoll: “Cookies are the New Email”

For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links. I’m not 100% sure that last one is actually from Ecclesiastes, but it should be in the Book of SEO. Link building is a perpetual pursuit for websites, but that doesn’t mean the circumstances are the same every day.

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A Link for All Seasons

Building a custom search engine in your own expertise area may seem a trivial task. However, most of the data you need to create this special search engines is tacit knowledge

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Built Your Own Search Engine: The 4 Personality Types Model