SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance’s (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use of their data regarding their Internet viewing for online behavioral advertising (OBA). The DAA’s Advertising Options Icon Otherwise known as the Advertising Options Icon, the symbol from the  DAA’s Self-Regulatory Program for Online Behavioral Advertising  provides enhanced notice to online viewers.   The Advertising Options Icon appears within the SpotXchange ad player at the top of every ad unit.  When a consumer sees a video ad online, they can click on the “blue arrow with an i” icon to learn more about behavioral advertising, read about data collection and use practices, and easily opt-out of behaviorally targeted advertising, if desired. In addition to hosting its own opt-out functionality, SpotXchange also participates in the  DAA’s consumer choice opt-out page

View original here:
Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video’s head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out the episode! Click here to watch the video

Original post:
How to Grow Video Views & Increase Video Ads – Tips From AOL Video

Remember the scene in “Minority Report” where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by? Is this our digital future

More here: 
Ad Retargeter AdRoll: “Cookies are the New Email”

For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links. I’m not 100% sure that last one is actually from Ecclesiastes, but it should be in the Book of SEO. Link building is a perpetual pursuit for websites, but that doesn’t mean the circumstances are the same every day.

See the rest here:
A Link for All Seasons

Building a custom search engine in your own expertise area may seem a trivial task. However, most of the data you need to create this special search engines is tacit knowledge

Read more here: 
Built Your Own Search Engine: The 4 Personality Types Model

I know what you are thinking.  Yet another Google+ post about how great the social platform is and how it can kill Facebook.  Well, hold on a minute and hear me out.

Read more here: 
6 Examples of Google+ Advertising – How Combining Search, Social, and Behavioral Targeting Could Be a Game-Changer for Marketers

While there’s plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they’re created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who or where we are. With a killer new technology, Eyeview is hoping to change all that and bring video ads into the digital age by dynamically serving up different versions of ads for different audiences.  If you’ve ever dabbled in SEO or PPC marketing, you know the power in tailoring your ads to specific audience groups–at least, I hope you do

Continued here:
Eyeview Dynamically Serves Up Video Ads Personalized By Demographic

Hello and welcome to another edition of ‘ 7 Days of Search and Social ‘. I hope this edition finds you well. Lead Story The Impact of Google +1 Just for a change, I thought this week we could look at a topic, instead of a news story.

Here is the original:
Weekly Search & Social News: 04/13/2011

You Otto know by now, SpotXchange is on the rise. To help prove that point, they were among one of the first ad networks to nail down an IAB Quality Assurance Guidelines (QAG) certification. It’s a self-certification process and training program that lets clients know that SpotX has reached the upper echelons in regards to buyer control and transparency (the keyword of 2011 it seems).

Read the original here:
SpotXchange Nabs IAB Certification, One of First

I read a pretty interesting article over at The Wall Street Journal which I don’t really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being used by some cable and satellite operators to target advertising to households much like we do with online advertising.

Original post:
Television Advertising Takes Cue from Online Ad Targeting