You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this channel” (hate the buzzwords). Most advice focuses on creating a presence on Pinterest and pinning your own Follow SEJ on Twitter @sejournal

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Leveraging Pinterest: How “Pinnable” Is Your Content?

I’ve seen more SEO interest in Pinterest in the last month than the rest of the image bookmarking site’s life. One day, I saw multiple veteran SEOs ask for an invite and I’m pretty sure they’re not going for cute animal pictures and interior decorating ideas. Most of the SEO talk about Pinterest concern a Follow SEJ on Twitter @sejournal

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Pinterest: Link Building & SEO Strategies

Aaron Shear, of Boost Search Marketing , just finished speaking at a PubCon session on linkbuilding. His session focused on the challenges ecommerce sites experience while trying to build links and offered ideas for building links. He started off by saying that it is easy to tell someone to think big and try to build links for quantity over quality.

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#pubcon Linkbuilding for Ecommerce Sites with Aaron Shear

Tony Wright, an online reputation management expert and the owner of WrightIMC , has over 15 years of experience helping companies improve their online reputation and visibility.

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Proactive Reputation Management Strategies with Tony Wright #Pubcon

Unlike the significant capital required to start up most businesses, opening up an SEO company requires very little upfront expense. You’ll need to pay state incorporation fees, and you’ll probably need to enlist the help of an accountant to get started.

Excerpt from: 
Crushing Barriers to Launching an SEO Firm — Part 4: Finances

Video marketing is an incredibly important component of link building, as well as online brand building. While it is important to upload your videos to video sharing sites like YouTube or Vimeo, that doesn’t have to be the only place your target audience can find them. One way to help maximize your videos’ potential reach while providing a valuable boost to your content marketing is to create video blog posts

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4 Tips For Creating A Video Blog Post

Video Search optimization If you perform a simple search on video search optimization, you will be bombarded with numerous articles. Video search optimization is a new bug that has bitten the world recently. Though it’s a new technique, still many companies have started using it aggressively to earn high ranking and more business

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Video Search Optimization Guidlines and Tips.

“Attention is a bit like real estate in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.” – Seth Godin Why Do You Write Content? Whatever you answered — brand building, lead generation, authority validation — it all ties into earning attention .

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Tricks for Winning in the ‘Attention Economy’

The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and produce real results for our clients. In today’s online world, having a solid understanding of how social media works and how it can be leveraged for SEO is critical to developing long lasting and quality SEO campaigns.

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SEO Professionals Should Be Great Social Media Professionals Too!

If you’re in marketing, there’s something that I think you should know:  the next generation doesn’t like you very much. They’re sick of your TV ads, billboards, and full page newspaper ads. They can’t stand your pop-ups and pop-under ads, CPM, CPA, and CPC ads.

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How to Avoid the “SPAM” Label