The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and produce real results for our clients. In today’s online world, having a solid understanding of how social media works and how it can be leveraged for SEO is critical to developing long lasting and quality SEO campaigns.

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SEO Professionals Should Be Great Social Media Professionals Too!

If you’re in marketing, there’s something that I think you should know:  the next generation doesn’t like you very much. They’re sick of your TV ads, billboards, and full page newspaper ads. They can’t stand your pop-ups and pop-under ads, CPM, CPA, and CPC ads.

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How to Avoid the “SPAM” Label

Building a custom search engine in your own expertise area may seem a trivial task. However, most of the data you need to create this special search engines is tacit knowledge

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Built Your Own Search Engine: The 4 Personality Types Model

Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential viewers it attracts and its ability to present all of a company’s videos in a branded channel. However, most businesses soon discover the limitations of YouTube—like the inability to customize the YouTube video player outside of YouTube “channel” pages

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The Many Business Benefits Of Using A Branded Video Player

Here is a list of the top 15 things every e-commerce owner/marketer should do after launching their new site. I am not including anything like keyword research, competitive analysis, on-site SEO, creating unique/keyword rich content, or anything else that is generally done before a site is launched. With that being said, here are the top 15… 1

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Top 15 Free Things Every E-Commerce Website Should Do After Launching

If you’ve ever tried building links to your site , you’ll have some idea how difficult they can be to acquire.  People are always trying to find quick, easier ways to build links.  People are creating services to save you and them time when building links.  But this is not the way to go about acquiring relevant, high-quality inbound links.  You want to be using a professional link building company, rather than a lazy link builder .

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6 Traits of a Lazy Link Builder

Writing for blogs lends itself to many useful possibilities. You’re regularly updating them with fun and informative content, which makes for a fantastic resource for anyone who comes across it. However, if you’ve been thinking about creating an ebook from the same kind of niche, you may be lost as where to start.

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How to Convert a Website into an Ebook

Back in December of 2010, everyone (yours truly included) was making a huge deal out of a single image released by a Yahoo staff member. That image was of a slide shown at a Yahoo employee presentation, where the company was outlining its gameplan for survival in a world where Yahoo is less about search than ever before. The gameplan was to shut down a great number of its services so the company could focus on its stronger and more profitable sites

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Yahoo Buzz to Be Officially Sunset on April 21st

Your favorite bloggers are working hard to offer you the best content out there.

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11 Ways to Show Your Gratitude & Say Thank You to a Blogger

The Internet has seen its fair share of articles speculating on the profits of the top YouTube users. We wrote about ABC’s estimates on how much money was being made. TubeMogul had come out just a few months earlier with their own guesses at what top video creators were making–and several YouTube video creators came out and said ABC and TubeMogul’s numbers were off .

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Philip DeFranco Drops Bombshell On Reddit – Some YouTubers Make Six Figures A Month!