I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business. Video is arguably the most powerful of all online media choices we have today for persuasion. Last year I had the opportunity to cover the affect of persuasion in online video with Dr

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What Makes Them Click – 5 Reasons Online Video Is So Persuasive

We all knew this would have to happen sooner or later.  With online video revenue tripling this year , and YouTube looking to jump from hundreds of thousands of advertisers to millions , online video advertising is about to hit a mesmerizing level.  Now, advertisers who were once shy about delivering ads to online video are interested, don’t want to be left out in the cold, but still need the information that they prize: who is my ad going to, and how many people are watching it?  Nielsen, along with ad network Tremor Video, are going to start providing ratings for online video just like you see for TV.

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Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it… and are continuing to close in on Hulu who is just about 250 million ads up on them.

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Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself.

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How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

Here’s a weird tangential story about how online testing of ads leads to success on TV.

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Online Testing Leads To TV Ad Success For Dotcoms

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our northern neighbors.

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The Great Canadian Online Video Advertising Boom is Coming

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or more ad networks! To me that means a big pain in the butt for managing it all and a fragmented online video advertising revenue channel. Most Online Video Advertising Done Through Multiple Ad Networks I am a publisher and I hate having to rely on a half-dozen networks to get a few pennies more in eCPMs.

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Lack Of Standardization Holding Back Online Video Advertising Growth?

TubeMogul has released a new report today on the performance of real time bidding on video ads.

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Real Time Bidding On Video Ads All It’s Cracked Up To Be?

It’s that time of the month again, when comScore puts out its Video Metrix numbers that show who is ruling the roost in online video. As expected, YouTube is still top dog and it seems that VEVO has cemented itself into the second post overall. More interestingly though, is that Tremor Video looks to be making up big ground on Hulu in regards to online video advertising.

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Hulu’s Dominance In Online Video Ads Slipping? comScore September Video Metrix

There’s a lot of speculation on the future of online video in this week’s round up, on everything from cable to Hollywood to advertising to TV. We also recap all the rest of the week’s biggest stories in the world of online video, including news articles, opinion pieces, tips, and more.

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The Weekly Online Video News Round Up – The Future Of Online Video Edition