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Today, at the start of NAB 2012, Adobe is releasing Production Premium CS6. This release will convince more editors to make the switch. If the unparalleled integration of the software (through Adobe Dynamic Link) and hardware (Mercury Playback Engine, with extended support for OpenGL and 3rd party I/O cards) won’t convince you, the cool new ..

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Adobe CS6 Production Premium Revealed

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending continues to move to digital video,” said Tod Sacerdoti, CEO …

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Brightroll Expands Real-Time Exchange with New Features for Better Digital Video Ad Campaigns

comScore’s recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were exposed to video ads, twice as many as the previous …

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US Marketers See Big Opportunity for Online Video Advertising in Europe

Another month has passed and it’s plainly obvious up here in Milwaukee as spring has sprung, then rewound itself, then sprung again. This time we think it’s going to stick

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Online Video Viewing Numbers Dip in February According to ComScore

Here’s something that we’ve needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange (‘sup Otto!) have announced that they’ve got this cool new feature to increase transparency and help brand advertisers get a better grip on their ad spends

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Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there’s little movement, like always. Video lengths are up to 6.1 minutes per video on average and ads are still at 0.4 minutes.

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181 Million Americans Watch Over 40 Billion Videos Online In January

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business. Video is arguably the most powerful of all online media choices we have today for persuasion. Last year I had the opportunity to cover the affect of persuasion in online video with Dr

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What Makes Them Click – 5 Reasons Online Video Is So Persuasive

We all knew this would have to happen sooner or later.  With online video revenue tripling this year , and YouTube looking to jump from hundreds of thousands of advertisers to millions , online video advertising is about to hit a mesmerizing level.  Now, advertisers who were once shy about delivering ads to online video are interested, don’t want to be left out in the cold, but still need the information that they prize: who is my ad going to, and how many people are watching it?  Nielsen, along with ad network Tremor Video, are going to start providing ratings for online video just like you see for TV.

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Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it… and are continuing to close in on Hulu who is just about 250 million ads up on them.

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Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion