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		<title>Food Network Executive Jumps To YouTube: A Sign Of Things To Come?</title>
		<link>http://www.4firstplace.com/marketing/food-network-executive-jumps-to-youtube-a-sign-of-things-to-come</link>
		<comments>http://www.4firstplace.com/marketing/food-network-executive-jumps-to-youtube-a-sign-of-things-to-come#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:45:26 +0000</pubDate>
		<dc:creator>Uncodsofferee</dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/food-network-executive-jumps-to-youtube-a-sign-of-things-to-come</guid>
		<description><![CDATA[ Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network's Bruce Seidel to Electus' unnamed new YouTube food channel , set to debut in July, hit the news wire and it brings up an interesting question.  Are we going to be seeing executives, already entrenched in TV, defecting in large numbers over the course of this year?  With online video sites seeing numbers that rival cable networks in viewership, I don't think that's a stretch. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/food-network-executive-jumps-to-youtube-a-sign-of-things-to-come/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hang Out With President Obama On Google Plus Hangouts</title>
		<link>http://www.4firstplace.com/marketing/hang-out-with-president-obama-on-google-plus-hangouts</link>
		<comments>http://www.4firstplace.com/marketing/hang-out-with-president-obama-on-google-plus-hangouts#comments</comments>
		<pubDate>Mon, 30 Jan 2012 22:38:53 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/hang-out-with-president-obama-on-google-plus-hangouts</guid>
		<description><![CDATA[ President Obama seems like a pretty regular guy... ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/hang-out-with-president-obama-on-google-plus-hangouts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Klout Myth Busters: Thoughts From the Experts</title>
		<link>http://www.4firstplace.com/basic-seo-tips/klout-myth-busters-thoughts-from-the%c2%a0experts</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/klout-myth-busters-thoughts-from-the%c2%a0experts#comments</comments>
		<pubDate>Mon, 30 Jan 2012 20:00:57 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/klout-myth-busters-thoughts-from-the%c2%a0experts</guid>
		<description><![CDATA[I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/klout-myth-busters-thoughts-from-the%c2%a0experts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Weekly Online Video News Round Up &#8211; YouTube Update Edition</title>
		<link>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-youtube-update-edition</link>
		<comments>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-youtube-update-edition#comments</comments>
		<pubDate>Mon, 30 Jan 2012 04:45:21 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-weekly-online-video-news-round-up-youtube-update-edition</guid>
		<description><![CDATA[ As usual, there was plenty of news in the online video world this past week. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-youtube-update-edition/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Industry Discussion: The True Nature of Social Media ROI</title>
		<link>http://www.4firstplace.com/basic-seo-tips/industry-discussion-the-true-nature-of-social-media%c2%a0roi</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/industry-discussion-the-true-nature-of-social-media%c2%a0roi#comments</comments>
		<pubDate>Sat, 28 Jan 2012 00:04:31 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/industry-discussion-the-true-nature-of-social-media%c2%a0roi</guid>
		<description><![CDATA[There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/industry-discussion-the-true-nature-of-social-media%c2%a0roi/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The YouTube Ad Blitz &#8211; Super Bowl Commercials Are Coming</title>
		<link>http://www.4firstplace.com/marketing/the-youtube-ad-blitz-super-bowl-commercials-are-coming</link>
		<comments>http://www.4firstplace.com/marketing/the-youtube-ad-blitz-super-bowl-commercials-are-coming#comments</comments>
		<pubDate>Thu, 26 Jan 2012 00:45:18 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-youtube-ad-blitz-super-bowl-commercials-are-coming</guid>
		<description><![CDATA[ It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the game--in this case, NBC--to bring you the YouTube Ad Blitz , an online destination where fans can watch all the Super Bowl commercials and vote for their favorites. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/the-youtube-ad-blitz-super-bowl-commercials-are-coming/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boxee Live TV Adapter &#8211; Without DVR Is It Too Little, Too Late?</title>
		<link>http://www.4firstplace.com/marketing/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late</link>
		<comments>http://www.4firstplace.com/marketing/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:00:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[2012]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late</guid>
		<description><![CDATA[ Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your online video entertainment without the need to buy an all new television]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Streaming Super Bowl Ad CPM Higher Than TV Ads</title>
		<link>http://www.4firstplace.com/marketing/streaming-super-bowl-ad-cpm-higher-than-tv-ads</link>
		<comments>http://www.4firstplace.com/marketing/streaming-super-bowl-ad-cpm-higher-than-tv-ads#comments</comments>
		<pubDate>Wed, 25 Jan 2012 03:02:49 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/streaming-super-bowl-ad-cpm-higher-than-tv-ads</guid>
		<description><![CDATA[ According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying "we have arrived." Then again it could be saying, "The NFL is uber-greedy!" Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads? ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/streaming-super-bowl-ad-cpm-higher-than-tv-ads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future Of &quot;Branded&quot; Content &#8211; Katalyst Media Launching YouTube Channel</title>
		<link>http://www.4firstplace.com/marketing/the-future-of-branded-content-katalyst-media-launching-youtube-channel</link>
		<comments>http://www.4firstplace.com/marketing/the-future-of-branded-content-katalyst-media-launching-youtube-channel#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:30:45 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-future-of-branded-content-katalyst-media-launching-youtube-channel</guid>
		<description><![CDATA[ Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we've praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn't need to ask them.  It's clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, "branded content," because it's "too on the nose."  He thinks of "branded content" as something from the nineties, that what we're focusing on now is "amazing content," something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they're reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/the-future-of-branded-content-katalyst-media-launching-youtube-channel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Greed &amp; The Crumbling Dream Of A Video Promised Land</title>
		<link>http://www.4firstplace.com/marketing/greed-the-crumbling-dream-of-a-video-promised-land</link>
		<comments>http://www.4firstplace.com/marketing/greed-the-crumbling-dream-of-a-video-promised-land#comments</comments>
		<pubDate>Tue, 24 Jan 2012 06:18:44 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/greed-the-crumbling-dream-of-a-video-promised-land</guid>
		<description><![CDATA[ Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/greed-the-crumbling-dream-of-a-video-promised-land/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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