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We all know it’s important that we upload video content on a regular basis because it helps us build momentum, increases our videos’ ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that’s unreasonable to pull off on a weekly basis. Other times it’s just because we don’t have any more ideas for video content
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How To Maintain A Consistent Video Posting Schedule – The Reel Web Creator Tip #24
LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES.
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LG Hedging Its Bets With Two Connected TV Platforms
President Obama seems like a pretty regular guy…
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Hang Out With President Obama On Google Plus Hangouts
Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011. Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time , and by the end of the year, picked up one of YouTube’s all-time hits, The Philip DeFranco Show , which should make 2012 even better. Rev3 also increased its YouTube subscribers across all shows to 4.5 million. In addition to the audience and revenue, Rev3 is proud of their technological advancements over the year. Revision3 Saw Growth, Focused On Mobile In 2011 Rev3 saw 800 million views in 2011. But the other big focus for the company was changing to an HTML5 player across all platforms. HTML5 is far less stressful on mobile devices and led to Adobe abandoning Flash on mobile. So Rev3 went that route, and they have an Android app that works across phones, tablets, and Google TV
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Revision3 Saw Major Increase In Viewership, Revenue In 2011
After YouTube’s latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what’s new. If you did, you might have come across some of the selections in this week’s round up of the best viral videos
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The Week’s Best Viral Videos & Video Marketing Lessons – Singing Obama Edition
This week I dug through the channels of over 3,000 YouTube subscribers to ReelSEO and identified a few common mistakes that being made that could help you all improve your videos and presence on YouTube. I also picked out a few of my favorite channels and am highlighting them for you guys today. Click here to watch the video
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4 YouTube Tips For ReelSEO Subscribers – The Reel Web Creator TIp #23
Some time ago I wrote about Vid.ly – one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they’re announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to delivery. To go along with that they are also talking today about the Future-Proof Video program that offers automatic preparation of Vid.ly videos for new formats/devices as they enter the market
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Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000. It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst. In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently. Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them. It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name. Batt has even moved on from the term, “branded content,” because it’s “too on the nose.” He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost. The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising
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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel
Danny Sullivan is a pretty smart dude. If you’re not familiar with him, it probably means you haven’t dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up
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Greed & The Crumbling Dream Of A Video Promised Land
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us.
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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?
