Want a cheeseburger, but too lazy to chew it? Why not go for Jamba Juice’s new Cheeseburger Chill Smoothie

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Jamba Juice Attacks McDonald’s With Cheeseburger Smoothie Viral Video

Here at ReelSEO, we’re interested in pretty much anything to do with video:  video production, video equipment, video marketing, or even video conversion rates for e-commerce.  We’re kind of obsessed with video.  And it seems like maybe IBM is starting to get obsessed with video too. Today IBM released some pretty interesting case study data

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IBM Embraces Web Video As A Vital Internal Communication Tool

Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands.

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Connecting Advertisers with Consumers Via Biased Video Recommendations

Moderator: Jordan Kasteler Speakers: Brent Csutoras Social Media Marketing Expert, BlueGlass Interactive Michael Brito , VP of Social Media at Edelman Digital Tony Adam , Sr. Manager, Online Marketing at MySpace Up first is Michael Using Social Media to Create Customer Advocacy How do I know when I’m loyal to a brand?  I looked in my cabinets, my laundry area, my refrigerator and which brands I’ve seen in my cabinets and refrigerator for years.  There’s a difference between being loyal to a brand and advocating for that brand.

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Blueglass LA Session: Social Media Marketing

Over the weekend my wife and I ventured out to see the summer blockbuster, “Inception.” We absolutely loved it. It’s been getting great reviews and everyone’s been talking about it. The question is, why?

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Social Media Inception

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.

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Google Launches Official Reference Guide For Video Sitemaps

At ReelSEO, we love video. We love making it, watching it, marketing it, and writing about it.  And we have all kinds of readers.  Some are polished experts that—quite frankly—sometimes know more than we do about a particular aspect of online video.  Some are intermediate users, who create and market a lot of video but

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Making The Case For Online Video & Why You Should Get Involved

This case study covers social media strategy I executed last fall where I drove over 1.3 million pageviews to a microsite in less than four days for about $90K in ad revenue. The bulk of that traffic was driven on the first day of promotion. The url was submitted to Digg.com

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How I Drove Over 1.3 Million Pageviews through Digg for $90K in Ad Revenue

There are only two things that matter in SEO:  writing great content for your users , and building links into that content . Everything else is a distraction. This advice comes from Dan Crow , the Product Manager for Google Crawl Systems, who speaks regularly at SEO conferences. Forget everything else, he says, just focus on two things:  great content and great links

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Why Duplicate Content Is Good For You

An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank ( Quality Score * Max CPC Bid) of the other advertisers. If you are new to search marketing , you might not know that only in the last few years did Google even give advertisers the ability to see their Quality Score for the keywords in their account

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Do New Advertisers Pay 4x More Than Established Advertisers?