A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick

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FREE Social Video E-Book: The Social Video Blueprint

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads

Can You Tell Us About Your Current Job? I’m the Senior Search Strategist at Team Detroit

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Interview with Ryan Jones: Big Brand SEO, Social Media & More

If you dabble at all in product videos for any reason, and you have a list of New Year’s Resolutions, you should consider adding one more. I know, I know..

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Start The Year Off Right With Treepodia’s Product Video Best Practice Guide For 2012

In Part 2 of my interview with Jason Falls  co-author of “ No BullShit Social Media : The All-Business, No-Hype Guide to Social Media Marketing , we passionately discuss what’s good about social media today, what’s BS, and what needs to change for doing truly “social” business. The following is an excerpt from my 27-minute video interview with Jason Falls .

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Do Social Media & Social Video Really Exist?

We have a running joke in our offices about clip art and stock photo. One in particular image continues to populate sites all across the Internet so much that each time she pops up on a site Instant Messages with links to her start flying internally. Kind of a running spoof of the “There’s that Follow SEJ on Twitter @sejournal

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Do Stock Images Affect Trust?

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company , Josh Warner. We talk a bit about how Feed Company began and what they’re up to with regard to video seeding, social media, video marketing.

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Creative Content Drives Engagement – Video Seeding With Feed Company’s Josh Warner

I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social expectations.

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Screw Viral Videos! The Orabrush YouTube Marketing Story – Part 1 of 4

Here’s what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it because at least three of these Old Milwaukee commercials have hit YouTube over the last two weeks

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Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

I interviewed TripAdvisor’s Manager of Business & Trade Public Relations, Kevin Carter, who shared with me some of the newer activities their company has been doing to encourage online video marketing with lodging owners, and video participation with travelers. Kevin and I also share our tips on what types of videos travelers want to see, and how lodging businesses can do better online video marketing themselves. TripAdvisor’s Online Video Tools for Travelers and Travel-Oriented Businesses TripAdvisor ® is a popular travel and lodging site offering both trip planning and featuring reviews and advice around hotels, resorts, rentals, flights, cruises, vacation rentals, vacation packages, travel guides, restaurants, and other attractions.

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Online Video Marketing Tips For The Hospitality Industry With TripAdvisor