Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the movie theaters that get blamed.  I could go for a million or so words about that topic, but we’re talking about online video here.  And so far, the views on YouTube have shown somewhat of a trend for how much money the movie will make over its opening weekend. Chronicle Has An Enviable Marketing Blitz Behind It We talked about Chronicle last week .  Fox got some YouTube stars to do some videos for them, and they got Thinkmodo once again to help them out (see below).  The awareness of Chronicle is pretty high.  It’s making a bold move to release on Super Bowl weekend, one of the biggest garbage dump weekends of the year.  First, let’s take a look at the official trailer, which has nearly 8 million views: Click here to watch the video. A 60-second TV spot also has gathered over 6 million views: Click here to watch the video

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Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It’s no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices than iOS.

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Android Video Viewing Gaining On iOS Devices

Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read

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6 Tips for Being A Good Blogger in 2012

I know of two movies about bull-riding. One is Urban Cowboy starring John Travolta and the other is 8 Seconds starring Luke Perry.  And despite living in the South for most of my life, I haven’t caught too many of these events live.  I just know by the looks of it, it is something I would never be able to do.  When it comes to bulls, I like to stay on the other side of the fence, or never even approach the fence if I can help it.  Professional Bull Riders is ready to bring their sport to a global audience on YouTube .  Boasting a fan base of over 100 million worldwide, Professional Bull Riders is going to bring live-streamed events to their fans, and that’s pretty awesome.

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You Can Now Watch Some Rough & Tough Bull Riding Live On YouTube

I’ve been asked this several times today, so I thought it would be worth posting about. If you’re looking for a way to experience the New York City New Years Eve experience, you can do so online through live streaming video. Now you can watch the Times Square ball drop live on your PC, Mac, smart phone, or tablet.

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Watch The Times Square Ball Drop Live Online For New Years Eve

The continued perception that streaming sports online somehow affects the overall TV audience continues unabated.  Or, rather, the perception is being used to gain leverage, and no one actually believes that myth anymore.  The American Television Alliance, which is a lobbyist group that represents cable, satellite, and phone companies, believes that because the Super Bowl will be offered freely online, they shouldn’t have to pay local broadcasters extra money for football games .  Because as we all know, everyone who wants to watch the game will be inviting their friends over for beer, pizza, chips, awesome commercials, and the biggest game of the year…to watch it on a laptop. The Effect Of Online Streaming Of Special Events Has Already Been Tested, And It Does Not Affect TV Anyone remember the game earlier in the year between LSU and Alabama ?  That game had Super Bowl-sized hype, some calling it “The Game of the Century” because hyperbole is copyrighted by the Ghost of Christmas Present.  CBS had over 200,000 people watch that game online, and then proceeded to have their 2nd all-time greatest TV audience in 25 years.  You know why?  Because when most people actually have a choice, they’ll find a huge screen to watch a game like that.  But there are other people in this world who don’t get a chance to watch the game on a big screen.  They’re at work or traveling.  You know, giving them the option to see the game when they otherwise couldn’t. You can’t blame the American Television Alliance for trying.  Currently, cable and satellite companies pay a ton of money for local stations to be carried by them, something that the 1992 Cable Act wanted to encourage so that local programming had more money to appeal to their communities.  The Alliance argues that the money is being used to fatten local broadcasters’ pockets rather than being used to create anything.  This is something that I believe is important to correct, for sure, because we see those extra fees being handed to us with our cable bills.  I n fact, local broadcasters are apparently looking for even more cash, and are blacking out stations and threatening more if the cable/satellite/phone companies don’t cave in

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American Television Alliance Upset Over NBC Super Bowl Streaming Plan

Any online marketing or SEO professional that dabbles in search work spends most of their time trying to help websites and other content claim a good ranking in the search results. We spend most of our time talking about that side of search as well.

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Search YouTube Like A Master With These YouTube Search Tips And Tricks

Some very cool news today in the worlds of professional sports and online video, as NBC has announced they will stream this year’s Super Bowl online for free . While the network has been streaming their Sunday night games for some time now, this is the first time viewers can watch the Super Bowl online on a live stream. Watch The Super Bowl Online The networks alternate Super Bowl coverage (the ones with NFL contracts, at least–sorry ABC), and this year happens to be NBC’s year

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This Year Audiences Will Be Able To Watch The Super Bowl Online

One of the biggest stories of 2011 is what the future of television will look like as service providers, consumer electronics manufacturers and content aggregators all jockey for the prime position in your living room.

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ivi TV Continues Its Fight For The Future Of Internet TV