Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation. Previously, says Jean-Francois Boudier, Stupeflix co-founder and CTO, access to the API was dependent on requirements definition, commercial proposal, negotiation, contracts, signatures, etc.

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Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Here’s a tremendous way to get your ad money’s worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is when they use muscular actor Terry Crews to shout and destroy things.  So Proctor & Gamble, which makes a million things, decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice, and decided to let Tim & Eric direct it. An Instant Viral Sensation That Advertises Two Products The ad will debut on TV on Monday, February 6, the day after the Super Bowl, but of course are currently available online.  But the other smart thing about these ads is that they get the attention afforded to Super Bowl ads without the cost.  Old Spice ads at this point don’t need a $3.5 million ad buy to get noticed. Here is the first ad for Bounce and Old Spice: Click here to watch the video

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Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness

When I shared this year’s Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it’s even more popular than I thought–and far more popular a strategy this year than ever before.

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The Super Bowl Is Dead, Long Live Super Bowl Commercials

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform

YouTube is rolling out six new educational channels focusing on math, science, history, art/culture, and astronomy .  The new offerings are a part of their 100 original content initiative, but recently YouTube has made a lot of strides in being a go-to source for education, with Space Lab and YouTube For Schools being announced in the past few months.  The educational wing of YouTube boasts over 700 partners and over 500,000 videos and pretty much continues to show how remarkably diverse this video destination site can be. 6 New YouTube Educational Channels I’ll touch on these in random order.  First, we have something simple.  Math!  Actually, numbers, more specifically.  With Numberphile, the discussion is about certain numbers and equations that are fascinating.  I think that’s a pretty good way to introduce math to people: tell them what can be interesting about certain numbers and how they relate to everyday life.  This particular episode talks about the number 17 and how it relates to Sudoku: Click here to watch the video

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Introducing The 6 New YouTube Educational Channels

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the movie theaters that get blamed.  I could go for a million or so words about that topic, but we’re talking about online video here.  And so far, the views on YouTube have shown somewhat of a trend for how much money the movie will make over its opening weekend. Chronicle Has An Enviable Marketing Blitz Behind It We talked about Chronicle last week .  Fox got some YouTube stars to do some videos for them, and they got Thinkmodo once again to help them out (see below).  The awareness of Chronicle is pretty high.  It’s making a bold move to release on Super Bowl weekend, one of the biggest garbage dump weekends of the year.  First, let’s take a look at the official trailer, which has nearly 8 million views: Click here to watch the video. A 60-second TV spot also has gathered over 6 million views: Click here to watch the video

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Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”  The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand content from many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.

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Wall Street Journal Launches ‘Off Duty’ YouTube Channel

As you’re thinking about your marketing plans for the rest of 2012, there has never been a better time to learn how video, together with social media marketing, can increase the overall impact of all your marketing campaigns. Join ReelSEO & Brightcove for a FREE webinar ,  titled  “Jumpstart Your 2012 Video + Social Media Marketing Strategy.”   We’ll take a look at how leading edge marketers are using video and social media together as part of their online marketing mix. FREE Webinar ►  Jumpstart Video + Social Media Marketing Strategy When:  Thursday, February 16th, 2012 - 10am PST/ 1pm EST.

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FREE Webinar: Jumpstart Your 2012 Video + Social Media Marketing Strategy

We all know it’s important that we upload video content on a regular basis because it helps us build momentum, increases our videos’ ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that’s unreasonable to pull off on a weekly basis. Other times it’s just because we don’t have any more ideas for video content

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How To Maintain A Consistent Video Posting Schedule – The Reel Web Creator Tip #24