AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web.

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TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it’s comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March?

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Video Ad Impressions Reach Record Numbers in March 2012

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending continues to move to digital video,” said Tod Sacerdoti, CEO …

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Brightroll Expands Real-Time Exchange with New Features for Better Digital Video Ad Campaigns

The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are “a sequenced group of ads” much like that which is found ..

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IAB Adds Skippable Linear Ads to VAST 3.0 Guidelines, I Like it!

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, “…the growing consumption of online video has done more to attract brands …

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Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

comScore’s recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were exposed to video ads, twice as many as the previous …

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US Marketers See Big Opportunity for Online Video Advertising in Europe

Read it later is an online app that basically lets users save articles and other content online to “read it later”. However, it turns out, many of their users aren’t doing any reading, except perhaps for subtitles and annotations, because they’ve been saving videos for later viewing

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Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by …

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Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

YouTube is changing again! AGAIN??? Yup

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YouTube’s Recent & Pending Changes, Monetization, Politics & More: The Reel Web #31

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month’s report with YuMe . Now, they say they’re ready to roll out a new reporting service that will cover both TV and online ads with a standardized rating

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Nielsen Jumps on Cross-Platform with New Reporting Service