If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we Follow SEJ on Twitter @sejournal

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Marketing Mayhem in the Hotel Booking Space

Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation. Previously, says Jean-Francois Boudier, Stupeflix co-founder and CTO, access to the API was dependent on requirements definition, commercial proposal, negotiation, contracts, signatures, etc.

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Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform

It’s virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts.

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Automotive Social Media Marketing Relies On Online Video

There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many

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Industry Discussion: The True Nature of Social Media ROI

A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick

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FREE Social Video E-Book: The Social Video Blueprint

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying “we have arrived.” Then again it could be saying, “The NFL is uber-greedy!” Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads?

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Streaming Super Bowl Ad CPM Higher Than TV Ads

Here’s another exciting YouTube initiative: film and video makers around the world can enter “Your Film Festival” beginning February 2 and have the chance to win $500,000 to work with Ridley Scott and top-notch producers on their next project.  Oh yeah, and just a trip to the Venice Film Festival.  That’s all.  The video must be story-driven, done in 15 minutes, and it can be any genre, just as long as it was never publicly screened or distributed before January 1, 2010.  The deadline is March 31, and Ridley and Tony Scott’s Scott Free production company will pick 50 semi-finalists by June.

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YouTube "Your Film Festival" To Award A Half-Million To Great Storyteller

So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million.  This weekend is loaded.  First, we have a new Underworld movie, which will probably destroy the competition.  There’s Red Tails , which is about the Tuskegee Airmen that George Lucas says took him 20 years to make.  Steven Soderbergh is back with the action picture Haywire , starring MMA chick Gina Carano, and the Tom Hanks vehicle Extremely Loud & Incredibly Close gets a wide release. Underworld: Awakening – More Vampires and Werewolves, With A Resident Evil Twist I must confess I’ve never liked one Underworld movie.  I don’t like the idea of vampires and werewolves fighting a war with guns and knives, which seem to defeat the mystique of the creatures, but hey, whatever.  Kate Beckinsale is back after the third movie decided to go prequel, and this new entry will focus on a “new enemy,” which is apparently a hybrid vampire/werewolf

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Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

If you have a corporate Facebook page, here are some tips for making it extra effective… Treat it Like a Website Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or service. Follow SEJ on Twitter @sejournal

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How to improve your Facebook page?