I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads.

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Want To Succeed With “Content As Marketing”? Then Be All You Can Be

The week’s best viral videos contained a mix of the old standbys and new trailblazers. We’ve got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We’ve also got some clever instances of films being respliced and reconstituted for new entertainment purposes, a gaggle of geeky gadgets, and a series of pranks and home video outtakes

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The Week’s Best Viral Videos & Video Marketing Lessons – Star Wars Guitar Edition

Over the last year a lot of online video editors have popped up and so it was time for us to put together a list of everything that we could find with some basic information so you have a single source for comparing all of them.

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Which Online Video Editing Software Solution Is The Right One For You?

Popular sports blogs are getting in on the YouTube original channel action, too.  Sites like Bleacher Report and SB Nation, crowdsourced sports sites that allow average joes to write columns about their favorite sports teams/subjects, have been tapped by YouTube for original channels in the next year.  Recently, Bleacher Report announced a new original channel on YouTube with four shows for our viewing pleasure.  One of these shows will cover the day’s top stories, while weekly episodes will focus on the NFL Draft and college recruiting. Introducing The Four Bleacher Report Shows So here’s the rundown of the Bleacher Report’s content: BR5 will be a daily (Mon-Fri) look at the top sports stories of the day.  Hosted by Desi Sanchez, an E! News Now and MTV2 VJ regular, here’s a sample episode, complete with Knicks sensation Jeremy Lin news and analysis: Click here to watch the video. NFL Draft365 is a weekly show that plays every Wednesday, talking everything NFL Draft.  It’s hosted by Alexi Panos of HGTV’s Run My Makeover and SNY’s Beer Money , but it has several analysts and guests giving their advice and opinion.  For instance, their first episode had Steelers backup QB Charlie Batch alongside Panos, with soundbites from former Cowboys receiver Michael Irvin and Saints QB Drew Brees, and two analysts talking about the top 5 in the draft, along with an “argument” over who the Colts should pick, Andrew Luck or Robert Griffin III: Click here to watch the video.

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Bleacher Report Announces Original YouTube Channel, 4 New Shows

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it’s promise to the point of it becoming another marginalized buzz term?

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Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Today Visible Measures is releasing The 2011 Social Video Advertising Report , an annual review of how well social video advertising is performing as a whole.

Excerpt from: 
Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Growing the number of “Likes” on your company’s Facebook page isn’t just a matter of pride.

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10 Companies Using Facebook To Grow Their Likes

If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we Follow SEJ on Twitter @sejournal

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Marketing Mayhem in the Hotel Booking Space

Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation. Previously, says Jean-Francois Boudier, Stupeflix co-founder and CTO, access to the API was dependent on requirements definition, commercial proposal, negotiation, contracts, signatures, etc.

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Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform