How much is your company spending on SEO? Did you know that the average visitor to your website will spend less than ten seconds scanning your site before deciding to stick around or click elsewhere? The money you invest to draw visitors to your site, through SEO, SEM, blog posting, or any other tactic, isn’t

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Staying Power: Keep Your Visitors Interested With Online Video Testimonials

So, you’re thinking about adding product videos to your ecommerce site. Once you’ve made your decision you’ll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure out what you should be looking for, I’ve compiled the

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10 Things To Consider When Choosing An Ecommerce Product Video Solution

Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up your pockets and bid on broader terms, you would pay .25 – .75 per click. Now days you would be so lucky to find a niche where you can pay under $1.00/click

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Why Small Advertisers Can’t Use Adwords Anymore!

Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose.  Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit

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The Four P’s of (Search) Marketing

I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece

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Search Recipe for Success

How’s that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be aiming to convince people that SEO is the holy grail of internet success rather than repelling them

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How Getting Overly Obsessed with Search Engine Optimization Can Kill Your Online Business 

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases are the social media analogue of email lists

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Pay Per Fan: What Big Brands Are Paying For Facebook Fans

How well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did.

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Time for another look at TrustRank concepts

As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW BLACK .  Now, not only did the article have an extremely catchy and trend-a-rific title, but Alan really hit the nail on head by explaining (and I paraphrase and twist) that in the early days of SEO it was all rankings, click-through’s, and bounce rates

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The 4 Hardest Things About Conversion Optimization For Local Search

The owner of a small corner store can easily communicate with customers in an actionable fashion.  If shoppers are dissatisfied with product selection, they might audibly mutter about it in the store aisles or tell the owner directly.  If two customers express confusion over a promotion, the owner can quickly adjust signs to clarify for future visitors.  If a customer is unhappy, it’s usually written all over their face and you can change your tactics to make them happier or more satisfied.  And if the physical shopping carts aren’t working right, well, that’s obvious to any clerk behind the counter. Things are not so simple for online businesses.  Virtual shops have long gathered analytics data in efforts to understand what customers want.  In analyzing this data, many website owners have questioned its usefulness only because of the vast amount of data presented to them.  After all, understanding WHAT users do on your site is only half the journey; learn how to turn the WHAT into actionable information is the important step.  While the numbers might reveal trends, they don’t deliver the authentic, immediate and actionable feedback so easily gathered via in-person communication.

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Making Customer Feedback Worthwhile: Moving Beyond Statistics to Actionable Data Collection