Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing.

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Tools for Improving Online Video Ad Viewership & Engagement

Does online buzz equate to better ratings for a TV show? Not always.

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Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

Engadget is reporting that the upcoming version of the Apple TV will not have 1080p playback included, but will have apps making it just a really large version of the iPad it seems. Apparently, Apple doesn’t think that you want really high-definition, but do want to connect to Facebook through your TV.Alright, reading an eBook

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Apple TV To Be Renamed To iTV And Lose 1080p Playback

I interviewed Zappos.com’s Video Product Manager, Laurie Williams, who shares with me how her company Zappos is harnessing their “quirky” company culture to feature both staff and fans in online videos; and using personal engagement to sell their products, their brand, and their culture – for a groovy holistic video e-commerce experience. Zappos Product Videos

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Selling Your Business Culture With Web Video – The Zappos Experience

Grant Crowell interviews digital media and television guru, Shelly Palmer, about YouTube’s recent move to expand their upload limit to 15 minutes for non-partner users (from the previous 10-minute time limit). Shelly and I discuss what effect this may have on the quality of videos posted on YouTube, YouTube’s 15 minutes of fame contest, and how YouTube has helped to create “a world now where people are trying to be famous full-time.”

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YouTube 15 Minutes = Fame, Passion, Selectivity, Performance & Profitability?

Grant Crowell interviews REI’s Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.

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Automated E-Commerce Video: Balancing Production Time With Creative Control

mDialog recently announced their ability to deliver both streaming video as well as advertising to the Apple platforms (iPad and iPhone specifically). So I sat down with them for a long chat about how they are doing that and to check it out for myself

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ReelSEO Behind-the-Scenes: mDialog’s HTML5 Streaming and Dynamic Ad Insertion Service

I’ve wanted to interview Merton ever since his first Piano Improv Chatroulette video went supernova.  Of course, everyone else wants to interview the viral star as well.  The guy’s probably had a hundred media requests a month since then. Question:  How do you get Merton’s attention so that your interview request stands out from the

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EXCLUSIVE: Interview With Merton, PianoImprov Chatroulette Viral Video Star – Conducted In Song

Having video viewers tell you which video ads they want to see, and don’t want to see is the new thing. Facebook has been using it for sometime with their own ads and now Microsoft, Yahoo!, and Hulu planning to do the same. Next month, the group of websites will begin to let viewers choose

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Microsoft, Yahoo!, Hulu to Let Users Choose Video Ads via Asq

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year

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Virtual Goods Increase Real World Purchase Intent & Brand Awareness