What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

View original here:
How To Integrate Online Video Ads And TV Ads

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices.

Go here to see the original: 
How Consumers Use Tablets & Mobile Devices In The Home

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery

See original here:
Three New Media & Video Predictions For 2012

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week’s episode, drawing from Shira Lazar’s What’s Trending, the Old Spice Guy, and research on connected TVs.

Read the original post:
Three New Media Lessons Learned In 2011

Online video advertising is finally catching up to consumer viewing habits.

See more here:
Online Video Ad Views Skyrocket In Q3 2011

Which digital media startups are poised for success?

Original post:
Four Digital Advertising Startups To Keep An Eye On

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site’s head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week’s New Media Minute

Original post: 
Online Video Marketing Tips For Brands & Websites From iVillage

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do.

Read the original: 
How To Measure ROI In Online Video To Help Ensure Success

One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that’s why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the episode take a quick look at four shopper marketing startups poised for success: Zazum, Choozon, Steelhouse and Nearbuy.

Continued here: 
Four Shopper Startups To Watch As Retailers Turn To iPads In Stores

Network executives are already canceling new fall shows like ABC’s Charlie’s Angels and NBC’s The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows scored in social buzz, and also looks at a new Nielsen study linking online buzz and higher ratings. Plus, cable networks such as WE tv and Oxygen have indeed found a link between social media and TV show performance.

Here is the original post: 
Can Social Media Save TV Shows – Social TV & The New Media Minute