Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation. Previously, says Jean-Francois Boudier, Stupeflix co-founder and CTO, access to the API was dependent on requirements definition, commercial proposal, negotiation, contracts, signatures, etc.

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Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

When I shared this year’s Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it’s even more popular than I thought–and far more popular a strategy this year than ever before.

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The Super Bowl Is Dead, Long Live Super Bowl Commercials

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, “found footage,” very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind last year’s “Ape With AK-47″ that promoted Rise of the Planet of the Apes , so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of “dangers of telekinesis.”  First, we’ll take a look at the official trailer for Chronicle , which looks pretty awesome: Click here to watch the video. As I will discuss next week, Chronicle is one of the most-viewed movie trailers on YouTube right now, and this one has over 7 million.

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20th Century Fox Gets YouTube Stars To Promote "Chronicle"

Do you like to browse YouTube videos? I use the Browse page at YouTube an awful lot–it’s one of the ways I’m able to stay on top of what’s happening in online video. And I’ve had some personal issues with the layout and design for some time.

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Browsing, Editing, & Managing YouTube Videos Just Got A Little Easier

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise.

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Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Danny Sullivan is a pretty smart dude. If you’re not familiar with him, it probably means you haven’t dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up

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Greed & The Crumbling Dream Of A Video Promised Land

So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million.  This weekend is loaded.  First, we have a new Underworld movie, which will probably destroy the competition.  There’s Red Tails , which is about the Tuskegee Airmen that George Lucas says took him 20 years to make.  Steven Soderbergh is back with the action picture Haywire , starring MMA chick Gina Carano, and the Tom Hanks vehicle Extremely Loud & Incredibly Close gets a wide release. Underworld: Awakening – More Vampires and Werewolves, With A Resident Evil Twist I must confess I’ve never liked one Underworld movie.  I don’t like the idea of vampires and werewolves fighting a war with guns and knives, which seem to defeat the mystique of the creatures, but hey, whatever.  Kate Beckinsale is back after the third movie decided to go prequel, and this new entry will focus on a “new enemy,” which is apparently a hybrid vampire/werewolf

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Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

Google is hoping that games can do for Google Plus what they did for Facebook–get people hopelessly addicted until they’re spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um… sorry..

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Video Marketing Done Right – Google+ Teases Google Map Video Game

While at CES I had the distinct pleasure of attending the inaugural International Academy Of Web Television Awards ceremony that celebrated all things online video and included the likes of Felicia Day, Shari Lazar and Kevin Pollack. It was pretty cool and, to me, demonstrated how far we have come in the realm of online video

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International Academy Of Web Television Awards Demonstrate Maturity Of Online Video Industry

I think I’m going to write an e-book…

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Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video