emarketer
I hate the terminology we associate with things. Words like epic, frenzy, legen….dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all
Read more here:
Online Video Advertising Turning Into A Feeding Frenzy?
Here’s a one-question quiz to determine whether your e-business is a serious, viable enterprise: Q: Do you have video on your website? A: The only right answers are, “yes” or “we will soon.” Not so long ago, videos were nice to have on a website. They were a frill. They were something fancy to attract a visitor, not an integral part of an e-business’ plan for effective SEO and increased conversions. Today, video is a necessity, and e-businesses that fail to implement multimedia and to do it well will soon find themselves falling far behind competitors
See the original post:
If You Care about SEO, You Need to Know about Video
Grant Crowell interviews REI’s Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.
See the original post here:
Automated E-Commerce Video: Balancing Production Time With Creative Control
YouTube was originally designed to be user-generated-content-driven. But since it has become the second largest search engine (2008) on the planet, marketers, advertisers and broadcasters have flocked to it
Read more from the original source:
Ecommerce Retailers Split On YouTube Usage = Opportunity
Remember some time back when Mark talked about the expectation that mobile video consumption would see some 500% growth by 2013? That should be roughly 56 exabytes per month, can you put a price on that Twinkie? We can! eMarketer predicts that we’ll see a 30% growth in mobile video viewers this year and while
The rest is here:
Mobile Video Advertising to Double Up, Reach $1.34B by 2014
ReelSEO.com’s Grant Crowell interview HSN.com’s (Home Shopping Network’s) Director of Digital Content Emery Skolfied, following his presentation at the Video Commerce Summit in Seattle titled, “How HSN advances its video commerce leadership.” Emery talks about HSN’s own patented technology for online video in retail e-commerce, tips based on their own experiences using video with customers, and challenges they ha overcome with better understanding customer behavior.
Originally posted here:
E-Commerce Video Strategies With The Home Shopping Network
We’ve seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent research and that spells opportunity.
More here:
E-Commerce Video SEO Snapshot Spells Opportunity For Internet Retailers
ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington.
Read more:
Video SEO And PPC Strategies For E-Commerce Video Online
eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users’ comfort with online video.It used to be that computer monitors weren’t all that large,
Read more here:
Changes in How Video Will Get to Online Viewers
This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it onto a website and left it there – unoptimized, untagged
Read the original:
Optimized Video Delivers Success To E-Commerce Retailers
