As early as tomorrow, Facebook is expected to file paperwork for an initial public offering (IPO). The social media giant is reportedly hoping to raise $10 billion on a valuation of $100 billion. According to many experts, Facebook’s revenue, which eMarketer estimates was approximately $4.4 billion last year, is not high enough to warrant a Follow SEJ on Twitter @sejournal

Original post:
Facebook IPO: Social Hype or Sound Investment

I polled the big brains in the industry to get their thoughts on how 2011 went down with regard to online video advertising, what they thought went as expected and what came out of the blue, what trends were strong and what will continue going on into 2012.

Here is the original: 
2011 Online Video Advertising Year In Review – Industry Leaders Reflect

On Friday, a California judge refused to dismiss a lawsuit against Facebook brought by users who believe that displayed ads featuring advertisers their friends “like” violates the state’s Right of Publicity Statute.

Here is the original post: 
Facebook Bitten by Hand that Feeds It: Social Network Sued Over Sponsored Stories Ads

Just over a week ago, YouTube completely and radically changed their layout and overall site design.

See the original post:
The Weekly Online Video News Round Up – The ‘Even More YouTube News’ Edition

Although it is in beta testing and currently only available to a small number of approximately 20 advertisers, Twitter has finally launched its self-serve ad platform.

Read more: 
Twitter Launches Self Serve Ad Platform

Earlier today, eMarketer released a study that estimates advertisers will spend $1.23 billion on mobile advertising in the U.S. market in 2011.

Read the original post:
2011 Mobile Advertising Expected to Exceed $1 Billion

Google, the world’s largest search engine, has been working with Best Buy, Macy’s, and other retailers to develop a “web-based circular” similar to the weekly sales ad inserts found in major newspapers. The new circular ads, which are expected to launch today, will feature large pictures and marketing copy. The circulars will be promoted through search ads and they will be automatically generated on multiple factors including the search query subject and the user’s location

Read more from the original source:
Google to Battle Traditional Media for Advertising Revenues

According to a recent eMarketer report, Twitter’s 2011 advertising revenues will fall short of the earlier $150 million projection. However, when compared to Twitter’s $45 million of revenue in 2010, the revised 2011 projected revenues of $139.5 million represent a growth rate of 210%. The primary reason Twitter will not meet the $150 million projection is a delay in rolling out a “self-serve” ad platform

Excerpt from:
Twitter Revenue Projections: A Mixed Report

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under this backdrop, ESPN expects to amp up the ads it runs in TV Everywhere programming and to charge a higher CPM. For more details, check out this week’s New Media Minute

View original here: 
Demand For Online Video Fuels Digital Revenue For Sports Programming

We all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course, the accent.

Original post:
Canadians Not All That Keen On Online Video Ads