The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

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Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

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TV Still Dominant Video Consumption Platform, For Now

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.  And it’s easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, they can actually see the recipe being cooked, or the piano being played, or whatever skill people want to learn. Howcast.com , a video destination site that specializes in these videos, announced a retooling of their site today .  We talked to Jason Liebman, co-founder and CEO of Howcast  (below), who shed some light on the relaunch and provided some insight into the world of instructional video content.

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This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics.

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I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc.

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The Rise of Mid-Roll Means Good Things for Video Advertising

We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important , it’s still the easiest way to judge a video’s success.  But YouTube has apparently wised up in the last few months as they have spent money on premium content and are looking for as many advertisers as possible.  This very interesting article from Ad Age using Comscore metrics shows that while total views have dropped from the highs of last year, the amount of time spent on YouTube has increased.  Let’s take a look. Views Down, Engagement Up For YouTube Let’s take a look at the graph from Ad Age with statistics from Comscore: You’ll notice a peak this past January of nearly 22 billion views and 74 billion minutes spent on those videos, for an average of 3.39 minutes per view.  Now, notice that the view count drops to close to 16 billion in April, with nearly 62 billion minutes spent watching them.  That’s 3.95 minutes per view.  This is a fairly substantial increase when you talk about averages, and it’s especially impressive when you look at where this graph begins.  In March of 2011, the minutes-per-view was 2.96.

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Engagement, Not Views, is Driving Today’s YouTube

A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm .  Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal 2012 financial guidance. Richard Rosenblatt, Chairman and CEO of Demand Media, in a press release , “We are pleased with our first quarter results and remain focused on investing in our long-term growth initiatives.” These include enhancing the quality of Demand Media’s Owned & Operated properties as well as expanding its content distribution channels and partnerships. Demand Media: Success on Multiple Fronts On a consolidated basis, Demand Media ranked as a top 20 US web property throughout the first quarter of 2012, ranking as #18 in March 2012, according to comScore

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Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

I’m tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications

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Adobe Cloud Gets Creative, Brings PrimeTime with it

One thing that irritates me more than anything is stupid commercials.

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Google Chrome Commercial Pulls on the Heart Strings

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is helping advertisers get a better grip on their audience and helping maximize those video ad views.

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Online Video Advertisers Can Connect with Audiences Through Metrics