Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform

GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It’s no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original web series (IAWTV), so what better way to get yourself out there and marketable as a potential employee than to use the major Internet trend, online video?

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GetHired Gives Job Seekers & Employers Video Resume Capabilities

Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way in the LongTail Video State of HTML5 Video . They went through six key factors on how HTML5 Video is doing presently to give the industry an overhead look at how things are progressing and I have to say, in some areas it’s quite grim

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The State Of HTML5 Video – Growing, But Also Kind Of A Mess

Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It’s no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices than iOS.

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Android Video Viewing Gaining On iOS Devices

While Netflix isn’t all the way back to highs pre-The Worst Price Hike of All Time, they pretty much got all those people back by the end of the year .  Maybe not the same people, but replacements anyway.  Thus Netflix ended 2011 with 24.4 million subscribers, just a touch off the 24.59 million they had before Netflix CEO Reed Hastings was branded One of the Most Awful Human Beings Ever last summer.  People realized, “Hey, this is still a really good deal,” and so the reports of Netflix’ early demise were greatly exaggerated.  This is not a surprise whatsoever. 610,000 New Subscribers Joined At The End Of 2011 No one doubts that the price hike was announced with the delicacy of a bowling ball’s introduction into a baseball game.  A lot of people were confused and hurt.  But, it’s not like Netflix’ service has a bunch of capable competitors.  Mainly, because premium content costs so much.  We heard rumors of Verizon wanting to get into the game last year, but those stayed rumors probably because the amount of dollar bills for content could stretch to the end of the universe and back, plus a firstborn.  Netflix still lost 13% of their profits last year, buying content and expanding their business around the world.

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Netflix Gains Most Of Its Subscribers Back, Still Hurting In Some Areas

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying “we have arrived.” Then again it could be saying, “The NFL is uber-greedy!” Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads?

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Streaming Super Bowl Ad CPM Higher Than TV Ads

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise.

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Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Some time ago I wrote about Vid.ly – one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they’re announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to delivery. To go along with that they are also talking today about the Future-Proof Video program that offers automatic preparation of Vid.ly videos for new formats/devices as they enter the market

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Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them.  It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, “branded content,” because it’s “too on the nose.”  He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising

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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel

HTML5 is the future of video. Probably.

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Flash Video Isn’t Dead, It Just Pivoted