I think I’m going to write an e-book…

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Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Cord cutting is dead some say. Others think it a passing fad and that there’s no staying power.

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Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Advertisers’ main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it.  Another goal is to make an ad that can be shown all over the country (or world) but have specific information exclusive to each city.  The way an advertiser does that on TV is to make however many versions of that ad with new text that is needed.  Online, Eyeview uses a real-time technology that changes the text for relevancy wherever it might locate your IP address.  The company just landed $5.2 million in venture capital , and be prepared to see it everywhere. Eyeview Technology Is Pretty Amazing Of course, like always, when talking about technology such as this, seeing is better than reading: Click here to watch the video

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Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future

Here’s some news I wasn’t expecting.  One of YouTube’s top stars Philip DeFranco signs with Revision3 .  What this means is that Revision3 will be the financial backers of The Philip DeFranco Show and provide ad sales, and the show will be available on YouTube and Revision3’s site.  It’s going to be quite the year for DeFranco, as he also has one of the 100 new YouTube original channels.  His SourceFed channel is going to premiere on YouTube January 23.  DeFranco’s funny perspective on the news is a genuine success story as his various channels inch closer to 1 billion views combined all-time. Philly D And Rev3 Look To Be A Great Partnership From the Revision3 blog , VP of programming and production Ryan Vance details how the partnership came about: We first met Phil at SXSW 2011. I was immediately struck by how smart and humble he is, while having a true vision for himself and his business (which employs a number of talented people)

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Philip DeFranco Signs With Revision3

This is going to be the feel good hit of the summer. I have to thank Nalts for bringing to my attention what might be the greatest marriage proposal in the history of YouTube. A man created a custom movie trailer as part of an elaborate in-theater proposal, somehow convinced the movie theater to play his work amongst the normal previews, and then uploaded the whole thing to YouTube to make women cry and men feel ashamed

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Movie Trailer Marriage Proposal Will Be A Viral Video Sensation

Adap.tv has partnered up with Horizon Media on a “next generation video ad buying and campaign management system.” They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats a better way to buy video ad placements. Adap.tv for Advertisers streamlines the process of working with multiple inventory sources, formats, devices and other time-consuming complexities

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Horizon Media & Adap.tv Join Forces For New Video Ad Network

While there’s plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they’re created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who or where we are. With a killer new technology, Eyeview is hoping to change all that and bring video ads into the digital age by dynamically serving up different versions of ads for different audiences.  If you’ve ever dabbled in SEO or PPC marketing, you know the power in tailoring your ads to specific audience groups–at least, I hope you do

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Eyeview Dynamically Serves Up Video Ads Personalized By Demographic

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, “Webstars”) and places their brand clients’ messages seamlessly into the celebrity’s actual video creative for influencing potential customers

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Legal Implications Of Paid Product Placement In Web Celebrities’ Videos

The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that video is an important medium for highlighting the features of

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Optimizing Online Video for ROI – Making Video Accountable

Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts.  This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed

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2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?