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Optimizing Online Video for ROI – Making Video Accountable

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The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that video is an important medium for highlighting the features of

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2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?

Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts.  This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed

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The YouTube Video Revolution Turns 5 – Happy Anniversary

5 yrs ago today Chad Hurley registered a URL. Today, more than 20 hours of video are uploaded every minute to YouTube.  If it wasn’t for YouTube (and Google I suppose), we might not be as far down the road as we are with online video.

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The YouTube Video Revolution Turns 5 – Happy Anniversary

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Defamation and Libel in Online Video – How to Protect Yourself

Grant Crowell of ReelSEO answers this week’s submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person’s business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally

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Defamation and Libel in Online Video – How to Protect Yourself

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Watch the Reel Video SEO Strategies & Best Practices Webinar

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, “Reel” Video SEO Strategies & Best Practices.” I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation.

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Watch the Reel Video SEO Strategies & Best Practices Webinar

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The Long Tail of Video Viewing Shows the Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They’re the 800lb gorilla, only we all talk about it all the time. Well this time round I’m not (yes, I know I just did)

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YouTube Announces “Safety Mode” As a New Layer of Content Control

YouTube has announced a new feature they’re calling Safety Mode.  Safety Mode is essentially a new content-filter to help with the potentially mature content that doesn’t quite meet the established “offensiveness” standards.  That’s a fancy way of saying that Safety Mode will help you block out content that is objectionable to you but not so This is a post from ReelSEO Video Marketing . Permalink: YouTube Announces “Safety Mode” As a New Layer of Content Control

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How To Download YouTube Videos & When It Might Be Okay

Is it wrong to download a YouTube video? I guess that depends completely on who you ask.  I’m sure YouTube would tell you that it is.  In fact, they do – their terms of service says the following, in Section 5: “Your Use of Content on the Site”: B.) You may access User Submissions for your information and personal use solely as intended through the provided functionality of the YouTube Website. You shall not copy or download any User Submission unless you see a “download” or similar link displayed by YouTube on the YouTube Website for that User Submission… …E.) You agree to not engage in the use, copying, or distribution of any of the Content other than expressly permitted herein, including any use, copying, or distribution of User Submissions of third parties obtained through the Website for any commercial purposes.” So YouTube is pretty clearly against it.  And we all know that you’ve never broken the Terms of Service agreement for an online service before, right

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How To Download YouTube Videos & When It Might Be Okay

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How to Use a Virtual Set – Virtual Studio for Online Video

In today’s podcast episode, I interview Earle Greenberg of Chicago Video Works , who explains some of the advantages of promoting your business with videos featuring virtual sets. You’ll also hear from Earle on what’s involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set. What is a “virtual set?” According to Wikipedia, a virtual set (aka, virtual studio) “is a television studio that allows the real-time combination of people or other real objects and computer generated environments.” If you would like to see an example of a video that I did with a virtual set, click here .

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The New Frontier for iPads and eReaders – New Media Minute

We just posted a fairly critical overview of the iPad after its announcement and I think this week’s New Media Minute offers a compelling reason why the iPad may actually succeed. The comic business is estimated to be a $1 billion business annually but it’s one of the few media forms that hasn’t yet fully transitioned to the digital world

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The New Frontier for iPads and eReaders – New Media Minute

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