Every Friday I like to share some of the week’s biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share it like mad.  Perhaps we can learn and hone our

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Viral Video Lessons Round Up – Rockets, Collaborations, & Camera Glitches

I’ve been following the Life in a Day project for some time now, because it’s incredibly fascinating to me.  The project—a joint venture between YouTube and Hollywood producer Ridley Scott—asked YouTube users to film upload footage of themselves going about their normal daily routine, and aims to use the submitted videos to create some kind

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YouTube & Ridley Scott’s Life In A Day Project Releases Raw Submission Footage

The YouTube Life In A Day experiment appears to have gone very well, at least in terms of participation.  You might remember the project, in which the video site partnered with Hollywood directors Ridley Scott and Kevin Macdonald to create a documentary film out of user-generated footage from YouTube. They specifically asked people to film

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YouTube’s Life In A Day Experiment Nets 80,000 User-Submitted Videos

It’s Friday, and that means it’s time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I’m looking forward to discussing them and breaking down what helped them get so popular

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Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, & Soccer Celebrations

Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production.  And in online video production, there are really only two choices:  self-produce, or hire a professional.  This third edition of our Online

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Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional?

YouTube has a lot to say this week.  First they announced a new mobile version of their site—and it rocks.  Then they officially released Leanback into the wild—it’s also very cool.  Now they’ve announced a new grant program designed to help members of the Partner program make better and better videos. It’s called YouTube Partner

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YouTube’s Ponies Up $5 Million To Help Partners Produce Better Videos

Everyone wants to leverage YouTube, and the professional film community is no different.  We’ve seen unknown directors land big Hollywood gigs because of a video they uploaded.  We’ve seen major film studios reap the benefits and word of mouth for new releases by adding the latest and greatest movie trailers to the video portal.  But

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Hollywood Directors Team With YouTube To Launch Historic YouTube Film Experiment

One of the most common ways that YouTube users violate copyright laws is by using unlicensed background music in their video.  Unfortunately, this act also tends to get videos pulled, after copyright holders are alerted to the infringement via YouTube’s Content ID service.  And to be fair, a lot of users are just flat-out ignorant

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Friendly Music Service Lets YouTubers Buy Licensed Songs For Use in Video

Video is still riding an incredible wave of popularity.  Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base.  What’s more… video seems to be increasing conversions for many online retailers.  That means that video can move past

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Yelp & TurnHere Parter To Bring Local Video to Small Business

A few weeks back on May 5th, we held our very first ReelSEO webinar event titled, “Encoding Video for the Web.”  The webinar was a great success and we had more than 250 attendees join us for the first hour with more than 150 remaining on as we extended the Q&A session an additional 30

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Encoding Video for the Web – ReelSEO’s Webinar Replay Video