Over the past few months, we have followed a couple of exciting new video applications for Popcorn.js, an HTML 5 framework for video.  It was introduced essentially through Wired in October , where documentary filmmakers were able to add interactive links in their films to provide more information while viewers watched.  One movie in particular, One Millionth Tower , premiered on Wired.com in November and is filled with interactive content allowing you to explore the film with different angles, Wikipedia, Flickr, Google Maps, and more.  But other educational uses have been discovered, much to the delight of Popcorn’s creators. We also saw Popcorn being implemented into the People’s Choice Awards website , where their videos were given interactivity on special hotspots.  When someone of note is mentioned, a window pops up with articles and other links to that person. Popcorn Will Add Interactive Dimensions To Educational Video Of particular note is the work done by Kate Hudson (no, not that Kate Hudson) in a Popcorn-laden demo for Shakespeare’s that takes a scene from Macbeth where you to see a scene acted out with the dialogue written underneath .  The Popcorn framework allows you to investigate the meaning of certain phrases so that the words become clearer.  For instance, if you want to know what “Hie thee hither,” means, it’s highlighted in the text, and moving your cursor over it translates the phrase into “Come home quickly.” The video stops while you make your investigations, and then when you’re ready to watch it again, you just put your cursor over the video and it picks up right where it left off.  The video has tons of options, too.  You can use the original text, or a modern reworking, or see both at the same time.  The possibilities for education brought up by this demo are amazing.  Don’t think just Shakespeare, but math, science, and of course, history and foreign languages, would all be enhanced through interactive video.  Someone with an enterprising mind might want to check out this technology, there’s money to be had here.

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Popcorn Framework Usage Surprises Even Its Creators

Boxee version 1.5 will be the last PC client there is, it seems they no longer want to support that build your own Boxee box initiative. It’s partly because they see the Internet TV revolution moving away from Boxee-style boxes and instead going to connected TVs and secondary devices.

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Boxee Said To Drop The PC Client Biz With Latest Boxee 1.5 Version

Embed this on your siteSource: Norad Santa Tracker : The History of NORAD, Google & Santa Christmas Eve is only 1 day away and that means that Santa Claus is getting his reindeer and sleigh prepped to bring presents to boys and girls all around the world.

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In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company’s spokesperson for their highly popular YouTube channel. ( You can read Part 1 here )

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How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story – Part 2 of 4

This is the expanded version of my talk at Startup Marketing School in NYC. You can learn more about the series here. In a world that seems to have gone social media crazy, it’s important to not lose sight of the end goal.

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3 Tactics That Can Help Generate More Leads For Your Business

The Google TV team dropped an update on a couple of apps for the software before they cut out for the long Thanksgiving weekend. As I’m on the verge of doing the same, I thought I would pass along the information which includes a new and improved Photos app with a Discover feature, and an update to the YouTube on Google TV experience. YouTube On Google TV The new Google TV YouTube experience introduces playlists to your living room.

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YouTube On Google TV Upgraded, Photos App Improved As Well

SEO can no longer afford to ignore social. Search engines are increasingly investing in trying to map a business’ online social presence; as Duane Forrester from Bing explained at PubCon last week, consistent social engagement sends a clear signal that a website is a legitimate ongoing business, not just another fly-by-night content spinner.

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You Got Your Link Building Chocolate in My Social Media Peanut Butter

Many wanted to attend Pubcon, but couldn’t and keeping up with the recaps of sessions is not easy. I have been keeping a record of all links I could find via social media, news and blog searches. If you missed Pubcon you can read the articles below and learn all weekend.

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Did You Miss #Pubcon? Recaps of Sessions & Links to Photos

Google Plus opened wide to the public a couple of weeks ago, but since then, there’s been very little in the way of official updates. Until this week, that is.

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Google Plus Users About To Get Google Apps, Share Photos Like Mad

Earlier today, while delivering the Oracle OpenWorld Conference keynote speech in San Francisco, Larry Ellison announced the “Oracle Public Cloud.”  Although several years ago Ellison mocked the idea of cloud computing, Oracle’s announcement today indicates the tech giant is finally ready to fully embrace this technology. The Oracle Public Cloud, which will mix PaaS and SaaS capabilities, will allow customers to run Fusion Apps, extensions, and custom apps. Also, the Public Cloud has a database service for developers that will enable customers to deploy Java and Oracle Database apps on the Public Cloud without having to rewrite them

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Oracle Public Cloud Announcement: Salesforce is a Roach Motel