Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases are the social media analogue of email lists

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Pay Per Fan: What Big Brands Are Paying For Facebook Fans

How well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did.

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Time for another look at TrustRank concepts

As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW BLACK .  Now, not only did the article have an extremely catchy and trend-a-rific title, but Alan really hit the nail on head by explaining (and I paraphrase and twist) that in the early days of SEO it was all rankings, click-through’s, and bounce rates

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The 4 Hardest Things About Conversion Optimization For Local Search

Mobile in recent years has been a sort of side panel at search marketing conferences but here in mid 2010 I feel for the first time it has been truly welcomed as a full fledged participant. I just completed a short week of bi-coastal search conferences, Affiliate Summit East in New York City & SES in San Francisco, speaking on mobile search as the interest from the audience was well beyond that of any mobile sessions I have been at previously. Before mobile seemed to be just a curiosity in search but now webmasters are looking at the vast increase in traffic mobile is producing and want action items to further tap into it

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Search Conferences Getting Mobilized

These on-page search engine optimization tips will assist you in setting up your pages with the appropriate title and meta tags, headers, text elements and alt attributes. 1.

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6 Ultimate On-Page Search Engine Optimization Tips

If you have ever tried to search on Twitter you know that it is pretty frustrating. The search results don’t go back very far at all, only about a week

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Topsy Lets Us Reminisce on Our Tweets Past…Kind Of

Companies like Hulu and Netflix are pretty steep competition for Apple in the online video services arena. As of right now iTunes users must purchase TV episodes to watch them; prices can be anywhere from 99 cents to upwards of $2.99 per episode. Why spend that much money per show when you have the possibility of streaming it for free on Hulu or just signing up for a Netflix subscription and paying about $9 a month with the ability of watching certain shows instantly or adding others to your queue for no additional cost

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Apple Bringing 99 Cent TV Show Rental Service to Fend Off Competition

This will be my third post about Google’s new VoIP service today, so I guess that means they are doing their jobs over their in California. Their promotional product for this feature is an eye-catching one: phone booths.

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Google Voice Marketing Campaign: High-tech and Old School All At Once

Early today I made a post about Google testing out a web-based telephone feature that would allow you to make calls straight from the Gmail interface. Well, according to Google’s Official Blog that application is a go – starting today! With Google Chat and Video you can now make and receive phone calls right from your Gmail contacts list

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Google Voice and Chat in Gmail is a Go

Choosing a reliable and SEO-friendly web hosting service is one of the very first and most important steps in your website development and marketing process. No matter how “cliche” it may sound, your website hosting is literally the foundation of its success

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HOW TO : Choose SEO Web Hosting – Definitive Guide