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	<title>Online SEO Blogger &#124; Basic Seo Tips &#124; Advanced Seo Tips &#124; Seo Busines &#187; flickr</title>
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	<description>SEO talk and tips</description>
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		<title>Information Architecture – Stop Shooting For The Moon</title>
		<link>http://www.4firstplace.com/basic-seo-tips/information-architecture-%e2%80%93-stop-shooting-for-the%c2%a0moon</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/information-architecture-%e2%80%93-stop-shooting-for-the%c2%a0moon#comments</comments>
		<pubDate>Tue, 07 Sep 2010 19:40:29 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[AOL]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[contest]]></category>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social-media]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/information-architecture-%e2%80%93-stop-shooting-for-the%c2%a0moon</guid>
		<description><![CDATA[ Our industry is chock full of advise about how the best approach is to go for phrases that aren&#8217;t necessarily the most competitive &#8211; to go for the lower hanging fruit.  Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you&#8217;ll optimize for, if you go for the one that has less actual search volume and less competition you&#8217;ll be doing your client justice, and you&#8217;ll make your job easier. This way of thinking I put in the &#8220;if you shoot for the moon and fall short, you&#8217;ll end up among the stars&#8221; mentality.  Which is actually an extremely inaccurate notion, and in the long haul, will do more harm than good.  Instead, I say &#8220;Shoot for the farthest galaxy away &#8211; and if you fall short, you really will end up among the stars.&#8221; The Shoot for the Moon Fallacy Okay so let&#8217;s take that saying.  It may be, on the surface, that this saying gives a lot of people great hope.  Hope that if they reach way beyond earth-bound goals, even if you come up short, you&#8217;ll still end up way beyond.  Except it&#8217;s bogus.  It&#8217;s a hollow motivation. Because even if you make it to the moon, (let alone fall short), you&#8217;re still going to be 150 MILLION KILOMETERS short of even OUR Star, the Sun]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/information-architecture-%e2%80%93-stop-shooting-for-the%c2%a0moon/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Fan: What Big Brands Are Paying For Facebook Fans</title>
		<link>http://www.4firstplace.com/basic-seo-tips/pay-per-fan-what-big-brands-are-paying-for-facebook%c2%a0fans</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/pay-per-fan-what-big-brands-are-paying-for-facebook%c2%a0fans#comments</comments>
		<pubDate>Tue, 31 Aug 2010 19:46:38 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[creative commons]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[fortune 500]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[rental]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social-media]]></category>
		<category><![CDATA[tips]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/pay-per-fan-what-big-brands-are-paying-for-facebook%c2%a0fans</guid>
		<description><![CDATA[ Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails&#8230; fan bases are the social media analogue of email lists]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/pay-per-fan-what-big-brands-are-paying-for-facebook%c2%a0fans/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time for another look at TrustRank concepts</title>
		<link>http://www.4firstplace.com/basic-seo-tips/time-for-another-look-at-trustrank%c2%a0concepts</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/time-for-another-look-at-trustrank%c2%a0concepts#comments</comments>
		<pubDate>Fri, 27 Aug 2010 02:37:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[contest]]></category>
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		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[matt cutts]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[search-engines]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social-media]]></category>
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		<category><![CDATA[links]]></category>
		<category><![CDATA[trustrank]]></category>

		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/time-for-another-look-at-trustrank%c2%a0concepts</guid>
		<description><![CDATA[ How well do you know your neighbours There is a concept that folks don&#8217;t really seem to talk about as much as they once did and I think it is time we did. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/time-for-another-look-at-trustrank%c2%a0concepts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 4 Hardest Things About Conversion Optimization For Local Search</title>
		<link>http://www.4firstplace.com/basic-seo-tips/the-4-hardest-things-about-conversion-optimization-for-local%c2%a0search</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/the-4-hardest-things-about-conversion-optimization-for-local%c2%a0search#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:30:49 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[local]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[rants]]></category>
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		<category><![CDATA[small business]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-4-hardest-things-about-conversion-optimization-for-local%c2%a0search</guid>
		<description><![CDATA[ As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW BLACK .  Now, not only did the article have an extremely catchy and trend-a-rific title, but Alan really hit the nail on head by explaining (and I paraphrase and twist) that in the early days of SEO it was all rankings, click-through’s, and bounce rates]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/the-4-hardest-things-about-conversion-optimization-for-local%c2%a0search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Conferences Getting Mobilized</title>
		<link>http://www.4firstplace.com/basic-seo-tips/search-conferences-getting%c2%a0mobilized</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/search-conferences-getting%c2%a0mobilized#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:06:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SES San Francisco]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
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		<category><![CDATA[future]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[how to]]></category>
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		<category><![CDATA[iphone]]></category>
		<category><![CDATA[local]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[reputation management]]></category>
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		<category><![CDATA[mobile-search]]></category>

		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/search-conferences-getting%c2%a0mobilized</guid>
		<description><![CDATA[ Mobile in recent years has been a sort of side panel at search marketing conferences but here in mid 2010 I feel for the first time it has been truly welcomed as a full fledged participant. I just completed a short week of bi-coastal search conferences, Affiliate Summit East in New York City &#38; SES in San Francisco, speaking on mobile search as the interest from the audience was well beyond that of any mobile sessions I have been at previously. Before mobile seemed to be just a curiosity in search but now webmasters are looking at the vast increase in traffic mobile is producing and want action items to further tap into it]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/search-conferences-getting%c2%a0mobilized/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Ultimate On-Page Search Engine Optimization Tips</title>
		<link>http://www.4firstplace.com/basic-seo-tips/6-ultimate-on-page-search%c2%a0engine%c2%a0optimization%c2%a0tips</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/6-ultimate-on-page-search%c2%a0engine%c2%a0optimization%c2%a0tips#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:00:53 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[local]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[reputation management]]></category>
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		<category><![CDATA[social-media]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tutorial]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[usability]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/6-ultimate-on-page-search%c2%a0engine%c2%a0optimization%c2%a0tips</guid>
		<description><![CDATA[ These on-page search engine optimization tips will assist you in setting up your pages with the appropriate title and meta tags, headers, text elements and alt attributes. 1. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Topsy Lets Us Reminisce on Our Tweets Past…Kind Of</title>
		<link>http://www.4firstplace.com/basic-seo-tips/topsy-lets-us-reminisce-on-our-tweets-past%e2%80%a6kind%c2%a0of</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/topsy-lets-us-reminisce-on-our-tweets-past%e2%80%a6kind%c2%a0of#comments</comments>
		<pubDate>Thu, 26 Aug 2010 03:28:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[IAB]]></category>
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		<category><![CDATA[TV]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
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		<category><![CDATA[music]]></category>
		<category><![CDATA[niche]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/topsy-lets-us-reminisce-on-our-tweets-past%e2%80%a6kind%c2%a0of</guid>
		<description><![CDATA[ If you have ever tried to search on Twitter you know that it is pretty frustrating. The search results don&#8217;t go back very far at all, only about a week]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/topsy-lets-us-reminisce-on-our-tweets-past%e2%80%a6kind%c2%a0of/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Bringing 99 Cent TV Show Rental Service to Fend Off Competition</title>
		<link>http://www.4firstplace.com/basic-seo-tips/apple-bringing-99-cent-tv-show-rental-service-to-fend-off%c2%a0competition</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/apple-bringing-99-cent-tv-show-rental-service-to-fend-off%c2%a0competition#comments</comments>
		<pubDate>Thu, 26 Aug 2010 03:22:37 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ABC]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Bloomberg]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Hulu]]></category>
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		<category><![CDATA[apple]]></category>
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		<category><![CDATA[iphone]]></category>
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		<category><![CDATA[mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[seo]]></category>
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		<category><![CDATA[streaming]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/apple-bringing-99-cent-tv-show-rental-service-to-fend-off%c2%a0competition</guid>
		<description><![CDATA[ Companies like Hulu and Netflix are pretty steep competition for Apple in the online video services arena. As of right now iTunes users must purchase TV episodes to watch them; prices can be anywhere from 99 cents to upwards of $2.99 per episode. Why spend that much money per show when you have the possibility of streaming it for free on Hulu or just signing up for a Netflix subscription and paying about $9 a month with the ability of watching certain shows instantly or adding others to your queue for no additional cost]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/apple-bringing-99-cent-tv-show-rental-service-to-fend-off%c2%a0competition/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Voice Marketing Campaign: High-tech and Old School All At Once</title>
		<link>http://www.4firstplace.com/basic-seo-tips/google-voice-marketing-campaign-high-tech-and-old-school-all-at%c2%a0once</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/google-voice-marketing-campaign-high-tech-and-old-school-all-at%c2%a0once#comments</comments>
		<pubDate>Thu, 26 Aug 2010 02:55:24 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[CDN]]></category>
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		<category><![CDATA[Cisco]]></category>
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		<category><![CDATA[TV]]></category>
		<category><![CDATA[UK]]></category>
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		<category><![CDATA[android]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/google-voice-marketing-campaign-high-tech-and-old-school-all-at%c2%a0once</guid>
		<description><![CDATA[ This will be my third post about Google&#8217;s new VoIP service today, so I guess that means they are doing their jobs over their in California. Their promotional product for this feature is an eye-catching one: phone booths. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/google-voice-marketing-campaign-high-tech-and-old-school-all-at%c2%a0once/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Voice and Chat in Gmail is a Go</title>
		<link>http://www.4firstplace.com/basic-seo-tips/google-voice-and-chat-in-gmail-is-a%c2%a0go</link>
		<comments>http://www.4firstplace.com/basic-seo-tips/google-voice-and-chat-in-gmail-is-a%c2%a0go#comments</comments>
		<pubDate>Thu, 26 Aug 2010 01:28:37 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Basic SEO Tips]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[IAB]]></category>
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		<category><![CDATA[analytics]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[broadcast]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/google-voice-and-chat-in-gmail-is-a%c2%a0go</guid>
		<description><![CDATA[ Early today I made a post about Google testing out a web-based telephone feature that would allow you to make calls straight from the Gmail interface. Well, according to Google&#8217;s Official Blog that application is a go &#8211; starting today! With Google Chat and Video you can now make and receive phone calls right from your Gmail contacts list]]></description>
		<wfw:commentRss>http://www.4firstplace.com/basic-seo-tips/google-voice-and-chat-in-gmail-is-a%c2%a0go/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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