There’s no doubt now that your social media presence influences your rankings within the search engine results pages.  However, what is up for debate is the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we’re not exactly crossing our fingers for!), we’ve compiled the existing Follow SEJ on Twitter @sejournal

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3 Steps to Using Social Media to Improve Your SEO

Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority.

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On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?

There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory.  While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win. It’s clear that Follow SEJ on Twitter @sejournal

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How the 2012 Republican Primary Candidates are Using Social Media

What You Can Do To Avoid Being On Your Client’s Dinner Plate Much like Clarice, I’m still considered a noob in the respective SEO realms. However, whether you are 10 years in the search business or only 2 (like me), you’ve probably had more than your fair share of difficult clients.

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Client Horror Stories: Silence of the SEO Client

Your boss finally relented and gave in to a company Facebook page. He okayed your request to join “the Twitter.” But when it comes to the other social media sites of the world

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How to Teach Your Boss About the Social World Outside of Facebook & Twitter

When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at first, they aren’t able to effectively measure the authority of Follow SEJ on Twitter @sejournal

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SEO Strategy for New Domains

After a busy week, and a relaxing weekend, it’s nearly time to start the cycle all over again. But before you dive into the routine tomorrow, take a few moments to catch up on the stories from the past week in the world of online video. For instance, your YouTube Channel will upgrade to the new look in a few days, whether you like it or not

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The Weekly Online Video News Round Up – New YouTube Channel Edition

On Sunday night many of us were glued to the screen, munching on snacks and gathering with friends for the 84th annual Academy Awards. It was only a year ago that we saw “The Social Network” rake in the acknowledgements, and a year later Facebook is still growing and driving a marketing movement from traditional Follow SEJ on Twitter @sejournal

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The Academy Awards of Social Media Strategy

As search engine optimizers, we’re always looking for new ways to attract visitors or getting that coveted spot on search engine rankings. In our book, increasing traffic means increasing revenue, and most of us have never really questioned this assumption – at least not until we notice the discrepancy between our traffic volume vs. the Follow SEJ on Twitter @sejournal

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Four (4) Must-Attend Sessions at Conversion Conference West 2012 for Search Engine Optimizers

Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social media strategy, an email newsletter and a sound SEO strategy.

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4 Hot Digital Advertising Trends You Can’t Ignore