Adobe is known for providing powerful software to produce quality videos.  Their powerful editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video’s life: monetization.  With the acquisition of Auditude, a company specializing in the optimization and monetization of video content across a number of platforms.  Their roster of clients include Major League Baseball, Comcast, Fox News, DailyMotion and others. Adobe Acquires Auditude, Moving Into Monetization? You’ve got to love these press releases when such an acquisition occurs, because everyone speaks in broad terms about what they can do.  In effect, Auditude finds a website like Major League Gaming, a site dedicated to showing live streams of video game tournaments, and then finds advertising to play during the live stream.  The ads can be full-length video commercials or overlays, depending on what the client needs and if the client’s product makes sense on the site.  They are a service that finds the perfect marriage of video content provider and ads, so that a site like Major League Gaming gets money in return for advertising, and companies who advertise get exposure in places beyond television and print

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Adobe Acquires Auditude, Gets Into Video Monetization

Specific Media is an ad platform. Or, as their website puts it, an “innovative global interactive media company that enables advertisers to connect with consumers in meaningful, impactful, and relevant ways.” And they’ve just hit the news wire all over the world for something nobody really expected: they’ve acquired MySpace

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Specific Media Acquires MySpace, I’m Sure They Have A Good Reason

I was going to name this one the Collective Bargaining edition, then the World in Flames edition then I just gave up and decided that it didn’t matter.

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The Weekly Online Video News Reel – 27 Feb 2011

News of more consolidation within the online video platform space came earlier this week with the announcement that Emeryville, CA-based Fliqz has been acquired by enterprise IP video pioneer VBrick. In a press release issued on Tuesday, Wallingford, Conn.-based VBrick announced that it has acquired the assets of Fliqz , and will merge Fliqz’s SaaS-based online video platform with its video streaming product VBoss (VBrick’s Online Streaming Service) to further grow and expand its offerings and customer base.

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Another Video One Bites the Dust, VBrick Acquires Fliqz

This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it onto a website and left it there – unoptimized, untagged

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Optimized Video Delivers Success To E-Commerce Retailers

Sometimes events occur that force a writer like me to suddenly get personal.  It’s like a blog version of the sitcom staple, the “very special episode.”  For me, that event is the Nashville flood.  If you haven’t heard about it, Nashville is largely under water today.

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How The Nashville Flood Demonstrated Online Video’s Power & Importance

5 yrs ago today Chad Hurley registered a URL. Today, more than 20 hours of video are uploaded every minute to YouTube.  If it wasn’t for YouTube (and Google I suppose), we might not be as far down the road as we are with online video.

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The YouTube Video Revolution Turns 5 – Happy Anniversary

Grant Crowell of ReelSEO answers this week’s submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person’s business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally

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Defamation and Libel in Online Video – How to Protect Yourself

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, “Reel” Video SEO Strategies & Best Practices.” I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation.

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Watch the Reel Video SEO Strategies & Best Practices Webinar

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They’re the 800lb gorilla, only we all talk about it all the time. Well this time round I’m not (yes, I know I just did)

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The Long Tail of Video Viewing Shows the Underdogs On Top