This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. Now, you wouldn’t think that AdWords for video needed a ..

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YouTube Sends Envoys, Plays and Money to Push Video Advertising

Sorenson makes some pretty great software and video services and have a large user base.

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Panasonic is ready to offer production houses the power of the cloud with its new Panasonic Production Network which will integrate Aframe‘s web-based video production service so that creators can collaborate online and get professionally-made video content out quickly. It’s not a video editing suite though, just an editorial workflow service that allows uploads for ..

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Panasonic Creates Cloud-Based Video Production Network with Aframe

I interviewed veteran Internet Marketer Lee Odden for his new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee and I discussed how his book is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, Follow SEJ on Twitter @sejournal

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Optimize This! 10 Q&As on Customer-Centric Marketing with Lee Odden

Today, at the start of NAB 2012, Adobe is releasing Production Premium CS6. This release will convince more editors to make the switch. If the unparalleled integration of the software (through Adobe Dynamic Link) and hardware (Mercury Playback Engine, with extended support for OpenGL and 3rd party I/O cards) won’t convince you, the cool new ..

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Adobe CS6 Production Premium Revealed

The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are “a sequenced group of ads” much like that which is found ..

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IAB Adds Skippable Linear Ads to VAST 3.0 Guidelines, I Like it!

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, “…the growing consumption of online video has done more to attract brands …

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Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

If you’ve made it to this third installment of our video in email series, you already know that video in email has finally arrived (Part 1). Plus, you’ve assuaged yourself of many of the old beliefs (Part 2) about video in email.  As a result, you now understand the case for using video in the body of email messages is ..

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Video Email Facts & Marketing Best Practices: The Case for Video in Email

In a huge step for the industry today, YouTube announced perhaps the boldest new innovation for the online video industry since its start….The ability to watch and collect your favorite online videos, offline, on DVD. That’s right.  Even though people are starting to watch videos online and the interwebs are beginning to see some growth in bandwidth coming ..

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The Official YouTube DVD Collection: Get The Magic of Online Video, Offline

Around half of the online marketing clients that I work with at GPMD are ecommerce, so we spend a lot of time thinking of new ways that they can generate more traffic / sales. I believe that the following five areas represent significant opportunities for online retailers as, in the vast majority of industries, there Follow SEJ on Twitter @sejournal

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Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites