Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the movie theaters that get blamed.  I could go for a million or so words about that topic, but we’re talking about online video here.  And so far, the views on YouTube have shown somewhat of a trend for how much money the movie will make over its opening weekend. Chronicle Has An Enviable Marketing Blitz Behind It We talked about Chronicle last week .  Fox got some YouTube stars to do some videos for them, and they got Thinkmodo once again to help them out (see below).  The awareness of Chronicle is pretty high.  It’s making a bold move to release on Super Bowl weekend, one of the biggest garbage dump weekends of the year.  First, let’s take a look at the official trailer, which has nearly 8 million views: Click here to watch the video. A 60-second TV spot also has gathered over 6 million views: Click here to watch the video

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Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network’s Bruce Seidel to Electus’ unnamed new YouTube food channel , set to debut in July, hit the news wire and it brings up an interesting question.  Are we going to be seeing executives, already entrenched in TV, defecting in large numbers over the course of this year?  With online video sites seeing numbers that rival cable networks in viewership, I don’t think that’s a stretch.

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Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way in the LongTail Video State of HTML5 Video . They went through six key factors on how HTML5 Video is doing presently to give the industry an overhead look at how things are progressing and I have to say, in some areas it’s quite grim

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The State Of HTML5 Video – Growing, But Also Kind Of A Mess

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, “found footage,” very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind last year’s “Ape With AK-47″ that promoted Rise of the Planet of the Apes , so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of “dangers of telekinesis.”  First, we’ll take a look at the official trailer for Chronicle , which looks pretty awesome: Click here to watch the video. As I will discuss next week, Chronicle is one of the most-viewed movie trailers on YouTube right now, and this one has over 7 million.

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20th Century Fox Gets YouTube Stars To Promote "Chronicle"

Some time ago I wrote about Vid.ly – one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they’re announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to delivery. To go along with that they are also talking today about the Future-Proof Video program that offers automatic preparation of Vid.ly videos for new formats/devices as they enter the market

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Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Danny Sullivan is a pretty smart dude. If you’re not familiar with him, it probably means you haven’t dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up

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Greed & The Crumbling Dream Of A Video Promised Land

Hulu put out some year end numbers which included the fact they’ve got 1.5 million paying subscribers now. Not quite the massive, rapid expansion Netflix had, but they also have DVD rentals as well so it’s apples and oranges.

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Hulu Year End Numbers Show Great Growth All Around

I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons

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Google Isn’t Just About the Web, Learn About Google’s Driverless Car

So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million.  This weekend is loaded.  First, we have a new Underworld movie, which will probably destroy the competition.  There’s Red Tails , which is about the Tuskegee Airmen that George Lucas says took him 20 years to make.  Steven Soderbergh is back with the action picture Haywire , starring MMA chick Gina Carano, and the Tom Hanks vehicle Extremely Loud & Incredibly Close gets a wide release. Underworld: Awakening – More Vampires and Werewolves, With A Resident Evil Twist I must confess I’ve never liked one Underworld movie.  I don’t like the idea of vampires and werewolves fighting a war with guns and knives, which seem to defeat the mystique of the creatures, but hey, whatever.  Kate Beckinsale is back after the third movie decided to go prequel, and this new entry will focus on a “new enemy,” which is apparently a hybrid vampire/werewolf

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Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas