Every Friday I like to share some of the week’s biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share it like mad.  Perhaps we can learn and hone our

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Viral Video Lessons Round Up – Rockets, Collaborations, & Camera Glitches

I love writing about “outside-the-box” YouTube videos.  Anytime a brand can push the boundaries of what’s possibly on YouTube while also exuding humor and creativity, I take notice.  You might remember me pointing out such ads for Google Chrome or the film The Expendables.   And now there’s a new one from Tipp-Ex called “NSFW. A

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This Week’s Best YouTube Ad Campaign: Tipp-Ex Impresses With Custom Interactive YouTube Video

In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content will become “viral” and in turn, acquire a significant amount of links. Link bait has been around for years and although tactics and forms have changed, the fundamental concept has remained the same. One of the most recent and innovative examples of an effective link bait campaign was the girl who quit her job on a dry erase board and called her boss out for playing too much Farmville

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Testing the Water with Link Bait

Each week I keep a running list of great viral videos I stumble upon, which I then use as the basis for this weekly column.  This week’s list is the longest yet—in almost a year of doing this—with nearly 20 videos that are deserving of mention and further study.  Needless to say, I had a

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Viral Video Lessons Round Up – Scares, Cartoon Cats, & Jet Blue Jokes

Content marketing is a very effective way to market your brand, business or organization’s products and services in a way that is engaging, relevant and welcome.

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Content Marketing Strategies With Web Video & Social Media

Email marketing is a vital part of your success. I am going to share a blueprint I created to create killer messages. Just a quick overview of email marketing for beginners before we get into the Blueprint… Generating leads is the foundation of making sales.  Consider this….

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Killer Autoresponder Blueprint

Here’s a one-question quiz to determine whether your e-business is a serious, viable enterprise: Q: Do you have video on your website? A: The only right answers are, “yes” or “we will soon.” Not so long ago, videos were nice to have on a website.  They were a frill.  They were something fancy to attract a visitor, not an integral part of an e-business’ plan for effective SEO and increased conversions.  Today, video is a necessity, and e-businesses that fail to implement multimedia and to do it well will soon find themselves falling far behind competitors

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If You Care about SEO, You Need to Know about Video

Hey there gang, welcome to this week’s edition of ‘ 7 Days of Search and Social ‘ ? It seems things might just be winding down for summer if the search world is any indication.

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Weekly Search & Social News: 08/17/2010

So, everyone in the Social Networking realm is all a flutter (bet you thought I’d say a twitter) about a string of spoof trailers for imaginary films based on the creation and usage of the social networks, spawned from a real trailer for a real film, mind you. Since that all falls roughly into the

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Reel Weekend: Social Networks Targeted By Video Spoofs & One Real Film

It’s Friday again (that was fast) and time to talk about the week’s biggest viral video hits.  As usual, there are more great examples of success stories than I have room for in this column.  I’ve narrowed the list down to three great videos for this week’s discussion, and a handful of other great clips

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Viral Video Lessons Round Up – Sharks, Treadmills, & Ambidextrous Art