Let’s face it, not everyone has access or resources to employ the premium search engine marketing tools such as Hitwise and Omniture. However, the same type of results can be achieved using tools available to anyone at no cost. Working in an agency and with multiple campaigns, I actually find myself using the free tools more often than the premium tools by way of effectiveness and ease of use.

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The Top 10 Free PPC Tools

Are you trading in commodities?

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RT @E_Schmidt The Hilarious Story of How We Built Froogle 2.0

I first became aware of Dustin when he dropped my name in a post (which is still a very effective way to get someone’s attention).  I ended up meeting him at the first SMX Advanced networking function and we’ve been friends ever since.  We’ve called upon Dustin to speak at multiple SearchFest events in Portland and his search marketing insights, offered both in person and online, mix keen intuition with real-world business awareness.

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SEO Auteur: My Interview With Dustin Woodard

Last week I had the privledge of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association.

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How to Optimize YouTube Videos – Reel SEO Presentation

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube – why YouTube, and how to market, optimize, and advertise video content on YouTube so as to take full advantage of the opportunity that exists within YouTube

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How to Optimize YouTube Videos – YouTube SEO Presentation

Experian Hitwise just released its May 2010 Search Market Share report.

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Google Gains 1% of Search Market Share in May

Alright Google has nothing to worry about here.

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Social Networks Get More Visits than Search Engines in UK

Hitwise has just released the summary of all U.S. searches conducted for four weeks ending March 27.

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Yahoo Searches Gain 3% of Market Share

Welcome to another edition of ‘ 7 Days of Search and Social ‘ – all in all it was a moderately busy week in the search world. The biggest buzz came from (She-Ra) Rhea kicking (trademark) ass and spending dosh. There are a few interesting videos this week, for those that enjoy consuming that way.

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Weekly Search & Social News: 03/23/2010

Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S . as well as for driving traffic to news and media sites, but  Hitwise’s follow up data is also showing that visitors from Facebook.com are more loyal to these sites .

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Facebook Drive More Loyal Visitors to News and Media Sites