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		<title>Proctor &amp; Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness</title>
		<link>http://www.4firstplace.com/marketing/proctor-gamble-sneaks-2-ads-into-1-for-post-super-bowl-old-spice-goodness</link>
		<comments>http://www.4firstplace.com/marketing/proctor-gamble-sneaks-2-ads-into-1-for-post-super-bowl-old-spice-goodness#comments</comments>
		<pubDate>Fri, 03 Feb 2012 03:51:20 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/proctor-gamble-sneaks-2-ads-into-1-for-post-super-bowl-old-spice-goodness</guid>
		<description><![CDATA[ Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is when they use muscular actor Terry Crews to shout and destroy things.  So Proctor &#38; Gamble, which makes a million things, decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice, and decided to let Tim &#38; Eric direct it. An Instant Viral Sensation That Advertises Two Products The ad will debut on TV on Monday, February 6, the day after the Super Bowl, but of course are currently available online.  But the other smart thing about these ads is that they get the attention afforded to Super Bowl ads without the cost.  Old Spice ads at this point don't need a $3.5 million ad buy to get noticed. Here is the first ad for Bounce and Old Spice: Click here to watch the video]]></description>
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		</item>
		<item>
		<title>The Super Bowl Is Dead, Long Live Super Bowl Commercials</title>
		<link>http://www.4firstplace.com/marketing/the-super-bowl-is-dead-long-live-super-bowl-commercials</link>
		<comments>http://www.4firstplace.com/marketing/the-super-bowl-is-dead-long-live-super-bowl-commercials#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:11:06 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-super-bowl-is-dead-long-live-super-bowl-commercials</guid>
		<description><![CDATA[ When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular a strategy this year than ever before. ]]></description>
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		</item>
		<item>
		<title>Honda Puts Ferris Bueller Super Bowl Commercial Online Early &amp; It&#8217;s&#8230; Lame?</title>
		<link>http://www.4firstplace.com/marketing/honda-puts-ferris-bueller-super-bowl-commercial-online-early-its-lame</link>
		<comments>http://www.4firstplace.com/marketing/honda-puts-ferris-bueller-super-bowl-commercial-online-early-its-lame#comments</comments>
		<pubDate>Tue, 31 Jan 2012 03:31:04 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/honda-puts-ferris-bueller-super-bowl-commercial-online-early-its-lame</guid>
		<description><![CDATA[ Online videos are the new Super Bowl ads... kind of]]></description>
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		</item>
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		<title>The Weekly Online Video News Round Up &#8211; YouTube Update Edition</title>
		<link>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-youtube-update-edition</link>
		<comments>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-youtube-update-edition#comments</comments>
		<pubDate>Mon, 30 Jan 2012 04:45:21 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-weekly-online-video-news-round-up-youtube-update-edition</guid>
		<description><![CDATA[ As usual, there was plenty of news in the online video world this past week. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-youtube-update-edition/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Netflix Gains Most Of Its Subscribers Back, Still Hurting In Some Areas</title>
		<link>http://www.4firstplace.com/marketing/netflix-gains-most-of-its-subscribers-back-still-hurting-in-some-areas</link>
		<comments>http://www.4firstplace.com/marketing/netflix-gains-most-of-its-subscribers-back-still-hurting-in-some-areas#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:33:58 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/netflix-gains-most-of-its-subscribers-back-still-hurting-in-some-areas</guid>
		<description><![CDATA[ While Netflix isn't all the way back to highs pre-The Worst Price Hike of All Time, they pretty much got all those people back by the end of the year .  Maybe not the same people, but replacements anyway.  Thus Netflix ended 2011 with 24.4 million subscribers, just a touch off the 24.59 million they had before Netflix CEO Reed Hastings was branded One of the Most Awful Human Beings Ever last summer.  People realized, "Hey, this is still a really good deal," and so the reports of Netflix' early demise were greatly exaggerated.  This is not a surprise whatsoever. 610,000 New Subscribers Joined At The End Of 2011 No one doubts that the price hike was announced with the delicacy of a bowling ball's introduction into a baseball game.  A lot of people were confused and hurt.  But, it's not like Netflix' service has a bunch of capable competitors.  Mainly, because premium content costs so much.  We heard rumors of Verizon wanting to get into the game last year, but those stayed rumors probably because the amount of dollar bills for content could stretch to the end of the universe and back, plus a firstborn.  Netflix still lost 13% of their profits last year, buying content and expanding their business around the world. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boxee Live TV Adapter &#8211; Without DVR Is It Too Little, Too Late?</title>
		<link>http://www.4firstplace.com/marketing/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late</link>
		<comments>http://www.4firstplace.com/marketing/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:00:35 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late</guid>
		<description><![CDATA[ Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your online video entertainment without the need to buy an all new television]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/boxee-live-tv-adapter-without-dvr-is-it-too-little-too-late/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content As Marketing &#8211; Video Advertising &amp; Monetization With Machinima&#8217;s Allen DeBevoise</title>
		<link>http://www.4firstplace.com/marketing/content-as-marketing-video-advertising-monetization-with-machinimas-allen-debevoise</link>
		<comments>http://www.4firstplace.com/marketing/content-as-marketing-video-advertising-monetization-with-machinimas-allen-debevoise#comments</comments>
		<pubDate>Wed, 25 Jan 2012 00:00:41 +0000</pubDate>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/content-as-marketing-video-advertising-monetization-with-machinimas-allen-debevoise</guid>
		<description><![CDATA[ During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/content-as-marketing-video-advertising-monetization-with-machinimas-allen-debevoise/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Greed &amp; The Crumbling Dream Of A Video Promised Land</title>
		<link>http://www.4firstplace.com/marketing/greed-the-crumbling-dream-of-a-video-promised-land</link>
		<comments>http://www.4firstplace.com/marketing/greed-the-crumbling-dream-of-a-video-promised-land#comments</comments>
		<pubDate>Tue, 24 Jan 2012 06:18:44 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/greed-the-crumbling-dream-of-a-video-promised-land</guid>
		<description><![CDATA[ Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/greed-the-crumbling-dream-of-a-video-promised-land/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Promotional Tool, Chill, Is Pintrest For Videos &#8211; The Reel Web Episode 23</title>
		<link>http://www.4firstplace.com/marketing/new-promotional-tool-chill-is-pintrest-for-videos-the-reel-web-episode-23</link>
		<comments>http://www.4firstplace.com/marketing/new-promotional-tool-chill-is-pintrest-for-videos-the-reel-web-episode-23#comments</comments>
		<pubDate>Tue, 24 Jan 2012 01:16:11 +0000</pubDate>
		<dc:creator></dc:creator>
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		<category><![CDATA[Live Video Streaming]]></category>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/new-promotional-tool-chill-is-pintrest-for-videos-the-reel-web-episode-23</guid>
		<description><![CDATA[ This week on the Reel Web we cover a lot of new stories surrounding SOPA, PIPA, and especially Vimeo's stance on them. We also talk about the importance of having original content and why Hulu, Netflix, and others are pushing so hard to feature original content on their networks. From this we can learn a few things about our own content, as well. ]]></description>
		<wfw:commentRss>http://www.4firstplace.com/marketing/new-promotional-tool-chill-is-pintrest-for-videos-the-reel-web-episode-23/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Weekly Online Video News Round Up &#8211; Future Edition</title>
		<link>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-future-edition</link>
		<comments>http://www.4firstplace.com/marketing/the-weekly-online-video-news-round-up-future-edition#comments</comments>
		<pubDate>Mon, 23 Jan 2012 02:31:28 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.4firstplace.com/basic-seo-tips/the-weekly-online-video-news-round-up-future-edition</guid>
		<description><![CDATA[ The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a new player, the future of interactive video ads, and speculation on the battle between Hulu and Netflix. For those articles and all the rest of the week's biggest online video stories, read on..]]></description>
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