Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console.

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More than 20% of US Households Have Connected TV, Most Never Connect it

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. Now, you wouldn’t think that AdWords for video needed a ..

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YouTube Sends Envoys, Plays and Money to Push Video Advertising

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web.

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TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it’s comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March?

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Video Ad Impressions Reach Record Numbers in March 2012

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it’s an unofficial holiday for people to get really hungry for absolutely no reason at all.  It has something to do with the moon and stars, I’m sure, but what’s important to know is that the …

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Facebook To Get Its First Movie Premiere With Bob Marley Documentary

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at …

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Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are “a sequenced group of ads” much like that which is found ..

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IAB Adds Skippable Linear Ads to VAST 3.0 Guidelines, I Like it!

The Tribeca Film Festival is getting in on the online video act and will be offering a small slate of films online this year.  Earlier this year, we saw the Sundance Film Festival begin a program where any movie that had ever been accepted to Sundance and didn’t get a distribution deal could be shown online …

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Film Festivals Finally Go Digital: Tribeca to Show Films Online

Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive

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Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas

Read it later is an online app that basically lets users save articles and other content online to “read it later”. However, it turns out, many of their users aren’t doing any reading, except perhaps for subtitles and annotations, because they’ve been saving videos for later viewing

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Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet