I interviewed Dan Nessel, Marketing and Research director for PowerSupplements.com, on the special content and marketing opportunity with producing and promoting video online to serve as a consumer advocate and watchdog for one’s own industry. Marketing scams and how to expose them with online video For some background, I first came across Dan when I was doing research for a presentation I was to give at Search Engine Strategies Chicago, on the panel: “The Oprah Winfrey Litigation: What Affiliate Marketers Must Know.” The topic was about a major lawsuit by Oprah Winfrey’s company suing a large number of affiliate marketers and their merchant clients for using Oprah (and her doctor’s) image and trademarks without receiving any permission

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Market Yourself as a Consumer Watchdog with Online Video