Throughout the year, we jump on video success that amounts to how many times they are seen.  We’ve covered all the videos from around the world that had the most views, and some that didn’t make those lists, and we get the idea that if the video doesn’t meet some certain criteria that we can immediately measure through YouTube Analytics, the video hasn’t connected.  Recently, YouTube’s group product manager Baljeet Singh wrote a piece for NBC Chicago claiming a lot of videos are successful that don’t have high view counts, and small businesses need to know where to find success through metrics other than views. Five Myths Of YouTube Success Myth 1: Your Video Must Be Viral Or It’s Nothing Singh mentions the Rokenbok Toy Company, which Greg Jarboe covered in this article .  None of Rokenbok’s videos meet the definition of “viral,” but in a time when specialty toy stores were closing down, Rokenbok started a YouTube channel showing entertaining and informative videos.  These videos, along with participation in YouTube Promoted Videos and True View In-Stream Ads, have led to the store flourishing when they otherwise would be out of business. In other words, you don’t need to find millions of people to watch your video, just the right people.  You have a target audience, and if you can make videos with great content showing what you’re about to the right people, you don’t need a viral video.  You only need the amount that makes your business profitable

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Busting YouTube Myths With YouTube’s Group Product Manager, Baljeet Singh

Video-sharing website Vimeo has recently launched something called Vimeo Video School , a sort of online university for video creators.  Specifically, it aims to be “a fun place for anyone to learn how to make better videos.”  Oh, and it’s completely free. A free, online, video repository of lessons designed to help me make my videos better?  Yes please… where do I sign up?  (Note: no sign up is actually necessary). Vimeo Video School – Video 101 Series Vimeo recommends you start with the Video 101 series, particularly if you’re relatively new to making videos.  But this series is quite useful even for veterans who may need a refresher on the basics.  This series includes videos like Choosing A Camera: Click here to watch the embedded video.

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Vimeo Video School Offers Free Video Production Training – Learn How To Produce Better Videos

Learning how to do things can be challenging and complicated, but with the rise of online and mobile video, it’s become easier to learn by watching instructional video content. The old adage, “a picture is worth a thousand words,” holds true for videos, which can teach us specific skills and techniques that plain text just

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Howcast Knows How To Build A Next-Generation Media Company